How To Find The Most Searched Keywords On Google

If you have a website or business, then you will be actively trying to market your brand, creating interesting content that can attract more people to you and what you do.

To do this, you need to do keyword research to find out what the most searched keywords are on Google, so that you implement this in your content, marketing and keyword plans. 

How To Find The Most Searched Keywords On Google

So, let’s take a look at keywords more closely, what they are and how to find the most searched terms on Google. 

What Are Keywords?

Keywords are simply topics, ideas and things related to the content you are discussing. When we think about SEO (search engine optimization), the keywords are the words and phrases that users input to search engines in order to find information. 

For example, if you wanted to buy something like a new black dress, then you would type in ‘women’s black dress’ into Google, and see what comes up. Keywords don’t have to be just one word, they can be phrases that you use to search on Google. 

Therefore, keywords can help you understand the user intent and what information or websites they are looking for. This is why keyword research is so essential, as you can find out what phrases your audience wants to know about.

So, why do we need to know what people are searching for?

Why You Need To Know What People Are Searching For?

Keyword research is vital, as it reveals a lot of information so that you can grow your business online. This can help you understand what people are actively searching for, how competitive those keywords are, and how often they are searched for.

With this information, you are able to guide your marketing efforts in order to improve and increase your organic search visibility, traffic to your site or business, and how well you rank on Google. 

You should know what your audience is searching for, as this helps you understand their intent, what content they want to see, and what they need.

This can help you target your content strategy for better conversion, click rates or to spur your audience on to make a purchase. 

By looking at what is most searched on Google by your audience, you can understand their needs better, and focus your content on what they want to see.

This will in turn help your site rank better on Google’s search engine results, giving you more traffic, and even sometimes more authority on certain topics. 

How To Find The Most Searched Keywords On Google

The simplest way to find the most searched keywords on Google is to head over to Google Trends. You can follow the link here. From there, you can input a search query, term or topic, and see where the most interest lies.

After inputting your query and submitting it. Google Trends will show you data including the interest over time for the past year, along with the interest by region and sub region.

You can also look at related topics, related queries and how much interest these are gaining. 

In addition, you can find trending searches for each day, week, month and year for unlimited keywords and topics, no matter what the niche is. 

Using Google Trends is the most popular way of searching for most used keywords as this is one of the most reliable tools with extremely up to date information on what the world is searching for.

As Google is the most well known and used search engine, this is the best source for this information, as it comes straight from the horse’s mouth! 

On Google Trends, you will be able to ‘add search term’ to the box at the very top of the page, and press ‘Enter’ to submit your request.

How To Find The Most Searched Keywords On Google (1)

From there, you will see the popularity of the keyword, as well as related keywords under the subheading ‘Related Queries’. 

Then, you display results from various regions. It will automatically be set to ‘Worldwide’, but you can choose your own location to narrow down your search.

You can also set the time frame by clicking on ‘Past 12 months’ and changing to a specific time or month. 

To see the top trending searches for the day, you’ll want to head to the menu at the top left side and ‘Trending Searches.’ This will display all of the top search words and phrases of the day based on Google’s own data.

You will also find ‘Real Time Search Trends’ as the day goes on to see what is being searched and talked about as it happens. 

Methods Of Finding Most Searched Keywords On Google

There is also a quick hack for finding the most searched keywords on Google. All you need to do is head to Google in your web browser. Then, utilize the auto complete feature on Google. 

To do this, start typing your search terms into the search bar. Google will then look for head keywords or the most popular ones, and will offer you some popular searches based on what you’ve already entered into the bar.

You can keep doing this with various search terms to see related queries and popular keywords. 

Another popular form of finding keywords is to use Wordstream. Open this up in your browser, and you will find a free keyword suggestion tool to help you find the most popular and most effective keywords for your content and marketing campaigns. 

Then, simply type in a keyword or phrase into the search bar on the page. You will find this under the Free Keyword Tool.

On this site, you can also narrow down your search by changing the filters for the industry you are in, and the country you wish to research. You can also use this tool to input your website URLs to see how the keywords you use are performing. 

Once you have inputted your terms, simply press Search and let the magic happen. You will find the Google Search Volume, Competition, CPC and more. You can however only use this tool 30 times for free until you have to pay for the service. 

Best Tools To Help You Find Most Searched Keywords On Google

If you’re looking for ways to find the most searched keywords on Google, then you’ve come to the right place. We’ve gathered some of the best tools available on the market, with some free and some paid services.

Our favorites are:

  1. SEMrush
  2. Answer The Public
  3. Ubersuggest
  4. Screaming Frog
  5. Ahrefs
  6. Yoast SEO
  7. Keywords Everywhere
  8. MozBar


To summarize, finding out what people are searching for, what keywords they are looking at, and what information they want to see can help you better understand your audience and their needs.

It can else help you gauge how to target content and marketing strategies for better results in the long run.

The great thing is that this is simple to do with Google Trends, where you can find data and statistics on any keywords, or the ones that are popular currently in real time

Justin Shaw