Keywords are the literal ‘key’ that visitors and search engines use to find and access your content.
Without them, your website is less likely to be suggested in search results and this can lower your business’s success and revenue online.
So, it’s very important that you use the right keywords in your website’s content and tags – but how can you find the best keywords for your business?
Here is how you can find the best keywords to help optimize your website’s search engine results and appeal to your niche audience.
As a result, your website should gather more revenue and improve its success.
What Is Keyword Research?
Keyword research is the act of finding search terms and analyzing the ones used by visitors to your website to try and find the best ones for you to use in your website’s content. This will optimize your search engine results and marketing.
Because of this, keyword research is considered to be one of the most important parts of running an online business – but also one of the trickiest.
While keyword research can be used to discover popular queries and topics for your website’s content to target, this can involve a lot of your time and effort.
This could be time better spent building and improving your website and business in other ways.
So, here are the steps you can take to find the ideal keywords for your website quickly and easily.
Step 1. List Relevant Topics
What keywords are the most important to your website all comes down to the content you produce.
If you run an online website for information about cats, then words including ‘fashion’ or ‘sport’ will not be relevant to your website’s content.
So, think about the topics your content will cover – cat food, cat behavior, cute pictures of cats, what are cats afraid of, what illnesses are common in cats, can cats catch a cold, the best toys for cats, the best perches for cats, should you let your cats outside, etc.
These ‘topics’ all include relevant keywords that you should include because they help define your website and its content.
This makes it easier for search engines to understand what kind of content you offer and thus, they know when to recommend your website when someone searches for topics concerning cats (or whatever content your website produces).
So, the best place to start is with your website’s content.
You will want to finish with a long list of keywords and phrases related to your website and its content.
If your website is already up and running ,then check out your traffic analytics (using software such as Google Analytics) to see which keywords are already attracting visitors to your website.
This can seriously help out if your website covers a wide range of content.
Step 2. Search Search Search
Now that you have your huge list of keywords you think are relevant to your website, it’s time to start searching them to see what other keywords are recommended.
This can help you find alternative phrases used in questions and queries.
So, take your keywords from your brainstorming and type them into Google or another search engine.
Search, and then scroll down to the bottom of the page where you can find other searches related to the keywords you used.
Take them and write them down as other relevant keywords that you can use in your content.
This is a great easy and free way to get your hands on extra keywords right from the source (the search engine) itself.
Step 3. Use Tools To Your Advantage
If you want more concrete and precise keywords to use in your content that can seriously help out your SEO, then there are so many different keyword research tools you can use.
By using these tools, you can input the keyword ideas you have already come up with yourself and the tool will help generate even more.
Some tools you can use include SEMrush, Ubersuggest, Google Keyword Planner, Ahregs, Keywords Everywhere, and more.
Check out these tools to help generate even more keywords for your website based on your competitor’s success, popular search engine results and queries, and more – all in one place!
Step 4. Long Tail and Broad Keywords
The whole point of keyword research and SEO is to try and get your website at the top of the search engine results.
However, certain types of keywords are more successful than others.
The more broad a keyword is, the more likely lots of your competitors will also be recommended on the search engine results page (SERP).
So, a more in-depth ‘long tail’ keywords mean that your website is more likely to be at the top of the SERP – and thus more likely to be the website the visitor selects.
This means that you should try and include a lot of longer, phrase-like keywords into your content to appeal to more niche queries and searches.
However, you should also include broad keywords too because they help search engines understand the kind of content your website contains.
So, while “what kind of illnesses affect cats” is a great long tail keyword to use, so is ‘cats illness’.
As a result, you should try to use both long tail and broad keywords in your content, tags, and headings.
Try to make long tail keywords out of broad keywords and vice versa to ensure your website is picked up by the search engines and appeals directly to your potential customers.
Keywords are a vital part of expanding and improving your website’s reach, and as a result you need plenty of keywords to include in your website’s content and tags.
Most business owners can come up with many of their own depending on their content and then use analytics tools to eventually include more keywords that attract the most visitors.
However, sometimes you can run out of ideas. So when this happens, try using a search engine’s suggested results and the recommended SEO tools above to find more.