How Many Keywords Should Be Used Per Page For SEO?

When you are deciding how many SEO keywords need to be used per page, you will need to follow these guidelines in order to obtain higher SEO rankings. I have outlined the rules that you should implement below.

How Many Keywords Should Be Used Per Page for SEO?

How Many Keywords Per Page Should I Use For SEO?

Ideally, you should try to use one keyword per page, whilst also using three variations of keyword. Each page should focus on a single topic, including the main keywords within your content.

You should choose one to three keywords per page. That is the most basic way to explain how many keywords should be focused on. However, you will need to take some other things into account in order to obtain the highest rankings. 

How Many Keywords Are Needed For A Page To Rank?

A single page can rank for numerous keywords, including thousands of queries. The amount of keywords that a page can rank for will depend on how much you have optimized the page for SEO as well as the total amount of searches that are related to the topic.

Normally, the top ranking page will also rank for 1,000 relevant keywords, whilst the lower ranking pages will rank for less keywords. 

The main reason that this happens is because a single page is able to rank for thousands of related keywords that are known as ‘long-tail’ keywords. These keywords are typically known as longer forms of the root keyword.

For instance, a page that will rank for ‘best SEO keyword generators’ will also rank for ‘SEO keyword tool; for small businesses’. How a page ranks is just dependent on how the content has been formed and how optimized the page has been for other relevant topics and keywords. 

How Many Keywords Should I Focus On?

You should try to focus your attention on two to three keywords per page as the minimum threshold. This will include your main keyword and two closely correlating words.

If you opt to focus on more than one whilst making your content sound more natural, then you will be able to optimize for more keyword variations. 

To answer the question as to how many keywords should be focused on per page, is a difficult task. This is because it depends on the length of your content. For instance, a blog post that is 500 words will easily optimize for three keywords.

However, attempting to fit six keywords into a smaller article may affect the content and make it sound unnatural.

However, if you choose to focus six keywords within a longer 2,000 word piece, then you will be able to spread out the use of these keywords more effectively. 

You should always try to remember that the more keywords that you are able to include, the more likely it is that your pages will rank within the relevant search engines.

That is why it is so crucially important to undertake keyword research for SEO purposes. Ensuring that you include strong keyword placement and research on a page is key to improve your SEO fast on any website. 

Should I Use The Same Keywords On Each Page?

You should try to avoid using the same keywords on each page. This is because each page should target an individual set of keywords.

If you are using the same keywords on each page, then those pages will compete for attention within the search engine. Thus, it is best to not repeat any keyword on another page. 

If you choose to optimize your articles and posts for search queries that are deemed similar, then these pages will be competing with each other for the opportunity to rank.

In this instance, google will be unable to distinguish between which page should rank the highest for any relevant query. 

An easier means of preventing this keyword competition is to ensure that you track which individual keyword you are targeting within each page of your website. You can easily formulate this using an Excel spreadsheet.

How Many Keywords Should Be Used Per Page for SEO?

From here, you can list the URLs for each web page alongside the associated keywords for that page.

This way, you will be able to keep track of which keywords you have focused on at any given time to ensure that you do write an article on another topic that uses the same keywords. 

How Many Keywords Should Be Included On The Homepage?

You should attempt to use up to four keywords on your homepage at the least. The homepage is similar to any other webpage on your site and should be used in the same manner for keyword purposes. Therefore, you should isolate up to four keywords for your homepage to reap the benefit of SEO. 

The best way to add keywords to your homepage is to extend the length of your content. This is because content is crucial for SEO rankings. Most people will treat a homepage as a visual tool as opposed to including keywords within the webpage itself.

Whilst this may look more aesthetically pleasing, it does not help you to rank high and it can actually harm your SEO and keyword rankings as the search engine is not able to pick up on many words to affiliate with your content. 

Thus, it is key to increase the amount of words that you have used on your homepage as a direct way to improve your SEO keyword rankings and ensure more traffic visits your website. 

Can You Use Too Many Keywords?

It is entirely possible that you may use too many keywords per page. This can occur if you have repeated your keywords.

This is commonly referred to as ‘keyword stuffing’ and this can cause your content to be penalized by the relevant search engines. Secondly, if you jam too many keywords into a post, it can make the post far too unnatural to be readable. 

Google is not a fan of keyword stuffing and believes that this process is a means of manipulating the ranking of a website into the search results.

If google picks up keyword stuffing within a webpage, it will definitely penalize your website and cause it to drop down in rankings or never rank high at any point. Thus, you should definitely avoid this method. 

What Is The Best Keyword Density?

The perfect keyword density is approximately 1-2%. This means that a keyword will appear up to two times per 100 words used.

Typically, the longer your content is, the lower the density is. If you want your keywords to appear frequently enough to increase your rankings, then you should use them succinctly.

You should also bear in mind that many search engines will not have a definitive rule for keyword density. Each page and keyword differs, and thus, you will need to implement a separate set of standards for each keyword.

Therefore, it is hard to determine the metric for SEO by analyzing keyword density. The best method of engaging this metric is to write as naturally as possible and use your keywords as applicable. 

You can also engage in your own research and count the keyword density for the pages that rank the highest in Google. This will provide you with a good idea of the density that you should be aiming for within your content.

You should also ensure that you are referencing the keyword density for your top-ranked content on similar topics in order to ascertain the best means of approaching your content. 

A crucial factor to consider is the overall SEO word count for your post. Taking all of this into consideration, you will need to ensure that you have placed your keywords within the relevant spots on your webpage to ensure that the right signals are being sent to google for ranking purposes.

How Many Keywords Should Be Used Per Page for SEO?

The unfortunate truth is that many people will get the SEO process wrong and thus, negatively affect their overall keyword ranking.

That is why it is important to engage in thorough research and ascertain the best way to optimize your web page for keywords that are the most relevant.

You should also check out online guides that can provide you with advice from experts on SEO rankings, as these will give you a good indication on how to use keyword placement on your website. 

Are FAQ Pages Good For SEO Rankings?

Yes, SEO pages are great to optimize keywords that are uniquely designed for optimal user experience. They are also thoroughly marked with structural data that provides a valuable contribution to organic performance.

Crucially, FAQ pages ensure that important questions are succinctly answered, leading your customers towards the most relevant solution. 

However, you should always ensure that the questions included within your content are relevant. Using irrelevant questions may not return page one rankings straight away, nor will they result in an increased volume of organic traffic.

Similarly, users who visit your webpage will not find any value in the answers that you provide, and this may frustrate them, especially if they are searching through a plethora of content in order to obtain an irrelevant answer. 

The main aim of an FAQ page is for it to remain synchronized with the overall topic of SEO, providing the most accurate information to your audience whilst incorporating relevant keywords into the content.

This will optimize both meta descriptions and title tags whilst adding much needed structured data. A combination of all of these factors will contribute to the SEO value of your page, ranking it appropriately on google. 

Ultimately, whether a FAQ page is good for SEO rankings comes down to how accurate your FAQ page is. If your FAQ is disorganized and displays inaccurate information, then this will damage your overall SEO.

Therefore, you should focus your efforts on creating the most accurate FAQ experience for any prospective clients. 


To conclude, how many keywords you should target for SEO purposes will largely depend on the length of your content. However, it is crucial that you focus on using at least three keywords for each page.

You can increase this number if you are writing a longer piece of content, using up to six words or more in these instances.

You should also ensure that you are keeping your content as natural as possible, keeping in mind that using keywords within succinct locations on your web page is the best way to optimize your content and maximize your SEO.

It is crucial that you maximize your SEO as this will help you to attract more customers and potential clients. This is because the higher your website ranks on google, the more visitors and traffic you will attract, resulting in more business transactions. 

Therefore, optimizing your content using succinct and relevant keywords is the best means of ensuring that your website attracts a plethora of relevant traffic.

You should include a relevant FAQ section where possible, ensuring that the questions and answers contained are focused on the same topic. This is the best means of naturally incorporating keywords into your content, and using an FAQ section also ensures that your work reads naturally. 

If you are unsure as to how many keywords to include or believe that you may have over-saturated your work with keywords, then you should analyze your content carefully and realign any keywords that may be out of place.

It is also important to note that google penalizes pages that it deems to have used multiple keywords in order to enhance their SEO, and this results in your web page ranking lower on google regardless.

You should also ensure that you include three keywords on your homepage, irrespective of how it looks aesthetically, as this will ensure that you direct more traffic to your website. Finally, ensure that you are considering your overall word count before adding in your keywords.

Justin Shaw