In the recent years more and more people and businesses have chosen to create blog posts regularly. This is often in the hopes of improving their search engine optimization (SEO).
Businesses are forever trying ways to make their pages more visible online. Blogging is one way that is said to help with their SEO rankings. However, many are not sure that blogging does help search engine optimization.
Well, if you want to know the definitive answer as to whether blogging helps search engine optimization, you’ve come to the right place. In this guide, we are going to walk you through blogging and if it helps search engine optimization.
What Is SEO?
Before we look at whether blogging helps SEO, we need to make sure that we have a clear understanding of what SEO is.
As mentioned above, SEO means search engine optimization. Essentially, search engine optimization is the process of trying to make your website better so that more people are able to see the website.
This means that when people search for a product or service that is linked to your own website and business, your website will appear in the first few search results on Google or other search engines.
This is important because if your website is one of the first results that is suggested to people, you are more likely to get more traffic on your website
Does Blogging Help SEO?
So now that we know what SEO is, does blogging help it. The simple answer to this question is yes. There are a number of reasons as to why blogging helps SEO.
How Does Blogging Help SEO?
Here is how blogging helps SEO.
Blogging Allows Your Website To Stay Relevant
You may have experienced being on a website and realizing that the website hasn’t had any new content in years. This can make you feel a little skeptical of the information you’ve been getting from the website as there is a potential for it to be outdated.
When a website hasn’t been updated for a while, it can lead you to believe that the company is no longer open. It makes you question why the website has not been updated.
Search engines such as Google, do not want to give their users information that has been debunked or is outdated, so they do not show them in the top search results.
Instead, websites that are updated and have new content added to them, indicates to search engines such as Google that this website is active.
This means that the search engine algorithms have grounds for ranking your website higher on the search results page.
Blogs are a great way to keep updating your website as you are adding new content rather than updating smaller things such as your homepage.
Blogging Helps Your Audience Stay On Your Website
Search engines such as Google have the goal to help people find the information they need quickly, so they are more likely to use Google again the next time they need to search for something.
However, if a user of Google makes a search and clicks on the first link on the result page, then immediately goes back to the search results page, it tells Google there is something wrong.
By doing this, it tells Google that the first link they displayed was not as helpful as it was believed to be, so they need to change it.
The time a user stays on your website will signal to Google that this site was helpful to that person.
Blogs can help your users stay on your website because the person who has come from the search results page is likely going to take the time to read through your blog post for the information they need.
Data shows that longer blog posts do better at keeping users on the website compared to shorter ones.
You Can Hit Keywords When Blogging
When it comes to SEO, keywords are extremely important. For example, if you are selling cat food, then you want to make your website appear on the search results page for the search ‘organic cat food’.
However, unless you are one of the major brands for that type of cat food then it is unlikely for you to be one of the first results on the search results page.
To get around this it is better for brands to use longer keywords to be on the top of search results for these long keywords.
Blogging can help you incorporate these long keywords on your website and you can get more traffic.
Blogs Can Help You Connect And Engage With Your Audience
Blogging is a great way to help you keep your audience engaged and keep people connected with your work. If people like your blog posts then they are more likely to share the blog with others and keep returning to your website.
If you get a lot of visitors to your website and people continue to come to your website, then this helps search engines such as Google see that people are happy with your website.
This can improve your website’s ranking in the algorithm and make you appear higher in the search results page.
Blogging Helps With Linking
A major part of SEO is having links and internal links. Blogging can help you find places to put internal links. Every new blog post gives you another opportunity to strengthen your links and show search engines such as Google about how your linking is relevant.
Writing a blog also provides you with a chance for other people to link back to your website. These are external links and they can be hard to achieve. The more external links you have, the more trustworthy your website seems to Google.
Blogging does help SEO because it gives you chances to use tactics such as longer keywords, internal linking, and external links to make your website appear higher on the search results page.
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