How To Find A Niche

A niche market refers to the group of people that you wish to target with the product or service that you have set up.

It is an important part of developing your business plan and is something that a lot of people mistakenly don’t pay attention to before learning the importance of the niche market. 

How to find a niche

In this guide, we’ve gathered everything you need to know about finding your niche in a way that is easy and ensures that you will develop your knowledge and confidence in the industry that you plan on entering. 

Finding Your Niche Market

Finding your niche market is something that can take a lot of time and research, but the more time you spend really thinking about your business idea and who it can benefit the more your confidence and knowledge of the particular industry will grow. 

Here are the five steps you need to take to successfully find your niche market: 

Reflecting On Your Interests

The first thing you need to think about is your own passions and interests.

Whether you are working in the industry that you want to develop your own business in, or have come across a particular industry as a hobby, there are certain things you can think about when it comes to reflecting on your own interests. 

  • What kind of skills do you have?
  • What do you like to do in your spare time?
  • Are you often asked for advice on a particular topic?
  • What do you enjoy learning about?

Writing down your answers to these questions is a great way to come up with ideas that will inspire your new business and narrow down a target audience.

Finding Out What The Customer Needs

Once you have discovered what you are passionate about, you need to consider the customer and their needs and requirements.

Think about what challenges your customer is facing within the industry and see how your product or service can meet those needs. 

Researching your target audience will help you to gauge their buying habits and any particular challenges that they may face. There are many online tools that you can use to help you. 

Researching Your Competitors

Now, you need to understand the market that you are entering by thoroughly researching your competitors.

Even if you think you have found a completely unique product or service, the likelihood is that there is already a business that provides that specific product or service already.

However, this doesn’t mean that you should completely forego your business idea as you simply need to figure out what you can offer that they currently aren’t.

Here are some sites that can help you when researching competitors:

  • Amazon
  • ClickBank
  • Google Keyword Planner
  • Google Trends

These sites and tools can help you to see what the bestselling services and products are in your market and how your new business will offer something new and exciting. 

Defining The Niche And Profit Potential

The fourth stage to finding your niche market is being able to define your niche and discover its profit potential.

After all, a business’s main goal is to generate a profit, so you want to make sure that your business has a high chance of success before fully committing to running your business. 

There are certain things you need to consider and think about when it comes to determining the profitability of your niche.

How to find a niche (1)

Here are the main factors to bear in mind:

  • Customer demographics
  • Customer location
  • Customer values and interests
  • Price
  • Product quality

Having knowledge of your competitors and their target market is a great place to start as it may be that your competitor is missing out on offering a product or service to a specific demographic or age group that you could potentially tap into. 

Testing The Product Or Service

Lastly, you need to make sure that you test the product or service with a trial period to see how your business fares among your target audience.

This trial period shouldn’t cost a lot of money, but it will provide you with a wide array of data and information that you can take forward when looking at what the next step for your business may be.

This could be a product that you put on a crowdfunding site and see whether your target audience is willing to invest in your product as well as increase your exposure.

If you find that the trial period was not successful, this doesn’t necessarily mean that you should completely scrap your idea. Use the information that you have gathered to calculate what the next step should be and go from there.

This is all a learning experience after all. 

Frequently Asked Questions

What Is A Good Example Of A Niche?

The more specific you can be with your niche, the better it is as you will be able to understand your target market better.

A great example would be if you are in the footwear industry, and you wanted to target a specific market within that such as vegan women by ensuring all your footwear is completely vegan with strong ethical practices. 

What Niches Bring The Most Profit?

It probably comes as no surprise that some niches are far more profitable than others. The most profitable niches lie within the following sectors and industries:

  • Blogging
  • Digital marketing
  • Health and fitness
  • Personal development and self-care
  • Personal finance and investing
  • Recipes and food

How Many Types Of Niches Are There?

There are actually two main types of niches which are known as fundamental niches and realized niches.

These are referred to as ecological niches as it will dictate how you run your business and who your business is geared towards, impacting everything from the product to marketing. 


In conclusion, finding your business niche is the best place to start when coming up with a business idea. This is because it’s all about finding a gap in the market and then targeting that audience to generate a bigger profit.

The more “niche” your business is, the higher your profit margins are likely to be.

Justin Shaw