How Much Does YouTube Pay Per View?

There are many people in the modern day that make their living and income online, and this is not surprising considering how much money there is to be made from the World Wide Web.

From advertising on websites to paid promotions on content you make, there are plenty of methods for hustling up a little extra cash online.

However, one of the most well-known and most commonly used ways of making cash online is through YouTube.

How Much Does YouTube Pay Per View?

Making videos on YouTube is a difficult affair and requires determination and patience, as you are competing with millions of others for attention on the world’s largest video sharing platform.

If you make it, you can start making bank depending on the amount of views you get per video.

But if your income is dependent on making these videos, then you’ll want to know how much YouTube pays per view. So, how much does YouTube pay content creators per view?

How Do You Earn Money On YouTube?

Now, we will preface this section by saying the average YouTube content creator does not earn that much money from YouTube.

It is an unfortunate situation, but not everyone is going to be earning millions from working as a YouTube content creator.

Still, by finding out about how earning money on YouTube works, you can estimate your future earnings and figure out how to improve these earnings.

So, there are two ways you can earn money on YouTube, and they both have to do with advertisement. The first is through Google Ads and the second is through the creator’s chosen ads.

With Google Ads, a creator will agree with Google, the parent company of YouTube, to have a certain number of ads on their video. They will come to this arrangement and manage said arrangement through Google AdSense.

When a video is viewed with the ads embedded within it, the creator doesn’t get paid for the video views. Instead, they get paid per ad view.

This isn’t to say that if you skip the video you will get no money, actually most will still pay for the brief window that they were viewed, it just won’t be as much.

The other way to make money is through the creator’s chosen advertisements. This is when a creator will take a brief pause in their content to make an advert themselves and promote a product or a service.

The creator makes money through this via commission. This commission is paid to the creator when a customer buys the service or product using the creator’s own code that is shown in the video or in the video description.

These adverts are independent of YouTube and Google, as such they must be agreed upon by the creator and a third party that wants this independent advertisement.

The bonus to this payment method is that the content creator can pick and choose products they actually want to promote, rather than any old junk.

How Much Does YouTube Pay Per View?

Not much is the answer, but that doesn’t mean you can’t make quite a bit. YouTube will pay roughly $0.10 to $0.30 per ad viewed in the video, while commissioned independent ad’s payment will depend on the commission.

The average of payment per ad view is around $0.18, which is not that high.

However, this is a platform where billions of videos are viewed daily, which means there is the potential for payment growth.

Let’s take an example. A cookery video has recently been uploaded, and it has 4000 views in a month period.

This video has two YouTube adverts on it, and these adverts have a commission value of $0.18. For the sake of simplicity, let’s say everyone watched these adverts who watched the video.

This would mean: 4000*(0.18*2) = $1440 would be your total revenue from this one video. While this is not the best wage in the world for a side hustle as a passive income, it is absolutely fantastic.

However, you have to make sure your video is worth watching, or you have an established audience before you try anything like this.

How Can I Make My YouTube Videos More Appealing For Advertisers?

There is only one way to make your videos more appealing for advertisers, and that is through getting views. Your videos need to secure a large audience each time you post one to your channel.

If you do not have a large enough audience, it is not worth advertisers contacting you about a collaboration, as you will not be seen as a person able to generate enough views for them to be able to sell their product.

As such, you should create a YouTube channel that not only regularly updates, but can get views. To do this, you need to find a niche to fill.

When we say this, we mean a topic that is not the most well-known, but that you have significant knowledge of.

A good example of this would be what Critical Role did a few years ago. They brought Dungeons and Dragons to a video setting with well-known thought out plots, characters, and actors to bring the story to life.

This generated millions of views at the time and set about a trend of other channels coming about doing DND campaigns.

What you then have to do is to be patient and consistent.

You will need to upload videos routinely and plan out those videos, so you have consistent content for the foreseeable future, and you will have to be patient and wait for your viewership to go up.

As you can see, these things take time, but if you are patient, determined, and diligent, this should happen.


YouTube pays between $0.10 and $0.30 per view and while this is not much, if you play your cards right and manage to get thousands of views per video, you can end up with a tidy revenue stream.

If you are struggling with making your YouTube channel a success, try following what we have listed in this article. It may be the advice you are looking for.

Q&A at Youtube Conference

GLT: Good morning, everyone! Thank you for joining us today. We are the team from Gshift Labs, and we are excited to discuss various aspects of YouTube monetization. We would like to start by addressing the question on everyone's mind: how much money can YouTubers make per view on YouTube?

FG1: That's a great question! We're all curious to know the potential earnings from YouTube.

GLT: Absolutely. So, the amount of money YouTubers make per view on YouTube can vary widely based on several factors. One key factor is whether or not they are part of the YouTube Partner Program (YPP). The YPP allows creators to monetize their content through ads.

FG2: Could you explain how the YouTube Partner Program works?

GLT: Certainly. The YouTube Partner Program enables content creators to earn money by placing ads in their videos. When viewers watch these ads, the creator earns a portion of the revenue generated. This revenue is often referred to as "ad revenue."

FG3: How do YouTubers actually get paid for these ads?

GLT: When YouTubers are part of the YouTube Partner Program, they need to have an AdSense account, which is linked to their YouTube channel. AdSense is a platform owned by Google that handles the monetization and payment process. Through AdSense, creators receive payments based on the number of ad views and clicks.

FG4: So, do YouTubers earn money only when viewers click on the ads?

GLT: That's correct. The revenue generated through YouTube ads primarily comes from clicks on those ads. Advertisers pay based on the number of clicks their ads receive. However, it's important to note that the exact amount of money per click can vary depending on various factors like the ad's type, region, and the overall performance of the ad campaign.

FG1: Can YouTubers earn money in other ways apart from ad revenue?

GLT: Absolutely. In addition to ad revenue, YouTubers have other monetization options, such as channel memberships and YouTube Premium. Channel memberships allow creators to offer exclusive perks to their subscribers for a monthly fee. YouTube Premium is a subscription service that viewers can purchase to access ad-free content, and creators receive a share of the YouTube Premium revenue based on watch time.

FG2: That's interesting. So, to summarize, YouTubers earn money through YouTube ads, channel memberships, and YouTube Premium?

GLT: Yes, that's correct. YouTube ads, channel memberships, and YouTube Premium are different ways for creators to monetize their content and increase their earnings.

FG3: Can you give us an idea of how much money YouTubers can earn from all these sources?

GLT: The earnings can vary widely depending on the YouTuber's audience size, engagement, and niche. While we can't provide specific figures, successful YouTubers with a large following and high engagement can earn substantial incomes. Some top creators have reported six-figure or even seven-figure annual earnings. However, it's important to remember that these numbers are not representative of all YouTubers.

FG4: Thank you for clarifying that. It's fascinating to learn about the different monetization opportunities on YouTube.

GLT: Thank you for the positive feedback! Indeed, YouTube offers numerous opportunities for creators to generate revenue from their video content. Now, let's delve deeper into the specifics.

FG1: Can you provide us with an estimate of how much money YouTubers can earn per view on YouTube?

GLT: It's important to understand that the earnings per view on YouTube can vary significantly. Factors such as the type of ads displayed, the ad format, viewer demographics, and the overall performance of the ad campaign influence the revenue generated per view. While we can't provide an exact figure, it's safe to say that YouTubers typically earn a fraction of a cent per view.

FG2: You mentioned the importance of having a Google AdSense account. Could you explain how that impacts a creator's ability to make more money on YouTube?

GLT: Certainly. A Google AdSense account is crucial for YouTubers because it enables them to monetize their videos and receive payments for the ads displayed. By linking their AdSense account to their YouTube channel, creators gain access to the YouTube Partner Program and can start earning ad revenue. The more views and engagement a video receives, the more potential there is to generate revenue.

FG3: Are there any other factors that contribute to a YouTuber's earnings apart from views?

GLT: Absolutely. While views play a significant role, other factors contribute to a YouTuber's earnings. These include the length of the video, the number of ads displayed, the click-through rate on the ads, and the advertiser's bid for ad placement. YouTubers can also explore influencer marketing collaborations, brand partnerships, merchandise sales, and sponsored content to create multiple revenue streams and increase their YouTube earnings.

FG4: How much do YouTubers typically earn from their videos?

GLT: The amount of money YouTubers earn varies widely. It depends on several factors like the niche they cater to, the size and engagement of their subscriber base, the number of video views, and the success of their monetization strategies. While some creators may earn modest amounts, others who have built a substantial audience and consistently create popular content can generate significant revenue. However, it's important to note that the average YouTube pay rate can fluctuate and may not be consistent across all channels.

FG1: Can you provide some examples of top YouTube earners or give us an idea of the potential earnings?

GLT: Certainly. There are many successful YouTube stars who have built lucrative careers through their channels. For instance, top YouTube earners like PewDiePie, MrBeast, and Dude Perfect have reported substantial earnings from their YouTube journey, with millions of dollars in annual revenue. However, it's important to recognize that these are exceptional cases, and the majority of YouTubers may not reach such high levels of income.

FG2: How does advertising revenue play a role in a YouTuber's earnings?

GLT: Advertising revenue is a significant contributor to a YouTuber's earnings. When ads are displayed on a YouTube video, the advertiser pays for the ad placement. YouTube then shares a portion of that revenue with the video creator. This ad revenue is one of the primary ways YouTube pays creators for their content.

FG3: Do YouTube creators have control over the types of ads displayed on their videos?

GLT: YouTube provides creators with some level of control over the ads that appear on their videos. Creators can set certain preferences and restrictions regarding ad types and categories to ensure the ads align with their content and audience. However, the specific ads displayed are ultimately determined by YouTube's ad-serving algorithms, which consider various factors, including viewer demographics and advertiser targeting.

GLT: Thank you for your patience. Let's continue exploring the dynamics of YouTube monetization and delve into some additional aspects.

FG1: Are there specific types of ads that generate higher earnings per view on YouTube?

GLT: Yes, certain types of ads tend to generate higher earnings than others. For example, video ads, especially skippable ads that viewers watch for a certain duration, often contribute more to a YouTuber's ad revenue. Non-skippable ads that viewers are required to watch in full can also have a higher earning potential per view. However, it's important to strike a balance between maximizing revenue and providing an engaging viewing experience for the audience.

FG2: Besides ad revenue, what are some other ways YouTubers can make money on YouTube?

GLT: There are various avenues for YouTubers to explore in order to generate income beyond ad revenue. These include sponsored content, brand collaborations, merchandise sales, crowdfunding platforms, affiliate marketing, and even creating and selling their own products. By diversifying their revenue streams, many YouTubers can increase their overall earnings and reduce reliance solely on ad revenue.

FG3: How does YouTube revenue depend on factors like video length and engagement?

GLT: Video length and engagement play significant roles in YouTube revenue. Generally, longer videos have the potential to earn more ad revenue since they can accommodate more ads. However, it's crucial to maintain a balance between ad placements and providing valuable, engaging content to retain viewer interest. Additionally, high viewer engagement, measured by metrics such as watch time, likes, comments, and shares, can positively impact a video's performance and potentially attract more advertisers.

FG4: Can you provide some examples of successful YouTubers who have effectively monetized their content?

GLT: Absolutely. Jake Paul is a notable example of a successful YouTuber who has utilized various monetization strategies effectively. Through engaging content, sponsorships, merchandise sales, and his own ventures, he has managed to build a profitable YouTube channel. Ryan's World, a channel featuring a young boy's toy reviews, is another prime example. By combining engaging content with strategic brand partnerships, the channel has become one of the highest-paid YouTube channels.

FG1: What is the average YouTuber's income considering factors like ad revenue and other revenue streams?

GLT: It's difficult to determine an exact average income for YouTubers since it varies widely depending on multiple factors. However, it's important to note that most creators earn modest amounts, especially in the early stages of their YouTube journey. As channels grow, their income potential increases, and successful YouTubers can generate substantial earnings through ad revenue, sponsorships, and other monetization tools.

FG2: How do factors like ad blockers impact a YouTuber's earnings?

GLT: Ad blockers can have an impact on a YouTuber's earnings since they prevent ads from being displayed to viewers who have them installed. However, YouTube has implemented measures to combat this issue. For example, it offers non-advertising-related monetization features such as channel memberships, merchandise shelf, Super Chat, and YouTube Premium, which can help mitigate the impact of ad blockers and provide alternative revenue sources for creators.

FG3: Do different countries pay varying rates for ads on YouTube?

GLT: Yes, the rates advertisers pay for ads on YouTube can vary by country. Factors such as the size of the advertising market, local purchasing power, and ad demand influence the rates. Advertisers often tailor their campaigns to specific regions or demographics, resulting in differing revenue potentials for YouTubers based on their audience's geographic location.

FG4: Could you explain the difference between skippable ads and non-skippable ads in terms of monetization?

GLT: Certainly! Let's delve into the difference between skippable ads and non-skippable ads in terms of monetization on YouTube.

Skippable ads are video ads that viewers can choose to skip after a few seconds. Advertisers typically pay based on ad impressions or if viewers watch the ad beyond a specified duration. Skippable ads provide a balance between user experience and revenue potential, as viewers have the option to skip the ad if they prefer.

Non-skippable ads, on the other hand, are video ads that viewers must watch in full before proceeding to the video content. These ads often generate higher revenue per view since viewers are required to watch them. However, it's important to find the right balance between revenue generation and maintaining an optimal user experience, as non-skippable ads can sometimes lead to viewer dissatisfaction.

FG1: Can you provide some examples of the highest-paid YouTubers and their earnings?

GLT: Certainly! Some of the highest-paid YouTubers have achieved remarkable success in terms of their earnings. Names like PewDiePie, MrBeast, and Jeffree Star have consistently ranked among the top earners on YouTube. While specific figures can vary, these individuals have generated millions of dollars in revenue through a combination of ad revenue, sponsorships, merchandise sales, and other ventures.

FG2: How does YouTube's revenue-sharing model work? What portion does YouTube take from a creator's earnings?

GLT: YouTube operates on a revenue-sharing model with its creators. The exact revenue split varies depending on the type of ad and other factors. Generally, YouTube takes a percentage of the ad revenue generated by a creator's channel, while the remaining portion is paid out to the creator. The specific revenue split between YouTube and creators is not publicly disclosed, but it's important to note that YouTube invests in infrastructure, content moderation, and platform development to support creators and maintain the platform's sustainability.

FG3: How do live streams contribute to a YouTuber's ability to make money?

GLT: Live streams offer an additional avenue for creators to monetize their content. During live streams, creators can receive Super Chat donations from viewers, which are paid messages that appear prominently in the chat. Additionally, creators with a significant following and engagement can enable channel memberships, allowing subscribers to access exclusive perks in exchange for a monthly fee. These revenue streams, along with ads that may be displayed during the live stream, contribute to a YouTuber's ability to make money through live content.

FG4: What strategies can other creators employ to maximize their ad revenue on YouTube?

GLT: To maximize ad revenue on YouTube, creators can employ a few strategies. First, they should focus on creating high-quality content that engages viewers and encourages longer watch times. By creating videos that keep viewers interested, they can increase the likelihood of viewers watching ads and generating more revenue. Second, optimizing video descriptions and tags with relevant keywords can improve searchability and attract a larger audience. Lastly, exploring additional features like YouTube Shorts, which are vertical short-form videos, can help creators tap into new audiences and potentially increase their ad revenue.

FG1: How much do YouTubers typically earn from ad revenue per view?

GLT: The amount of money YouTubers earn from ad revenue per view can vary widely. As previously mentioned, it depends on several factors, such as the type of ads, the advertisers' bids, viewer demographics, and overall ad performance. While it's challenging to provide an exact figure, it's safe to say that the earnings can range from a fraction of a cent to a few cents per view.

FG2: Can you explain how much money YouTubers make per view on YouTube in terms of their ad revenue?

GLT: As I mentioned earlier, the exact amount of money YouTubers make per view on YouTube in terms of ad revenue can vary significantly. On average, creators typically earn a fraction of a cent per view. However, it's important to note that this figure can fluctuate depending on factors such as ad formats, viewer demographics, ad engagement, and overall ad performance.

The earnings per view on YouTube also depend on the monetization options chosen by the creator. For example, if a YouTuber opts for skippable ads or bumper ads, the potential earnings per view may differ. Skippable ads generally have a lower payment per view, but they allow viewers to skip the ad after a few seconds. On the other hand, bumper ads are non-skippable, shorter ads that may generate higher earnings per view.

It's worth mentioning that while ad revenue is an important aspect of YouTube monetization, many YouTubers also explore additional revenue streams, such as sponsorships, brand partnerships, merchandise sales, and crowdfunding, to supplement their earnings and increase their overall income.

FG3: How much money can YouTubers expect to earn on average from their YouTube channel?

GLT: The average earnings of YouTubers can vary widely. Some creators earn only a modest income, while others achieve substantial earnings. It depends on factors like the size and engagement of their audience, the niche they cater to, the number of views their videos receive, and the effectiveness of their monetization strategies. It's challenging to provide a specific average income figure since it can range from a few hundred dollars to thousands or even millions of dollars per year, depending on the success and popularity of the channel.

FG4: How do YouTube memberships and other monetization features impact a YouTuber's earnings?

GLT: YouTube memberships, also known as channel memberships, allow creators to offer exclusive perks to their subscribers in exchange for a monthly fee. This feature provides an additional revenue stream for creators and can significantly impact their earnings. By providing special content, badges, emojis, or access to private communities, creators can encourage their audience to become members, which in turn generates recurring revenue.

Other monetization features like merchandise sales, sponsored content, and brand partnerships also contribute to a YouTuber's overall earnings. By diversifying their income streams and exploring different opportunities, creators can increase their revenue potential and reduce reliance solely on ad revenue.

FG1: Do YouTube subscribers play a role in a YouTuber's earnings?

GLT: Yes, YouTube subscribers play a crucial role in a YouTuber's earnings. Subscribers are the loyal audience who choose to follow a specific channel and receive updates whenever new content is published. The number of subscribers can indicate the size and reach of a creator's audience, which can attract advertisers and potential brand collaborations. Higher subscriber counts often translate to increased views, engagement, and ad revenue potential. Therefore, building a strong subscriber base is beneficial for a YouTuber's long-term success and earning potential.

FG2: How can YouTubers optimize their video descriptions to maximize their earnings?

GLT: Optimizing video descriptions is essential for improving a video's visibility and potentially attracting more viewers, which can indirectly impact a YouTuber's earnings. By including relevant keywords, tags, and a compelling description, creators can increase the chances of their videos appearing in search results and suggested video recommendations. Additionally, adding links to relevant products, services, or affiliated content in the description can contribute to additional revenue streams. However, it's important to ensure that the description remains informative and engaging to provide value to viewers.

Justin Shaw