What Is KW?

When starting up a new business, you will be introduced to a lot of new terms and phrases that refer to certain aspects of the business and marketing industry – but not all of them are quick to pick up on and understand. 

Sometimes, super important words are even shortened into abbreviations. ‘KW’ is one such abbreviation but it actually refers to something incredibly vital to an online business’s success.

What Is KW?

So – what is KW and why is it so important to your business?

Here, we are going to be explaining everything you need to know about KW so you can help optimize your online presence and push your business to improve its success. So, let’s jump straight into it! 

KW: What Is It Short For?

KW is the abbreviation used in marketing and business to refer to ‘keywords’.

Keywords themselves are sometimes difficult to understand, especially when it comes to SEO (that’s the abbreviation used for Search Engine Optimization). 

In marketing and business, keywords are all the terms that are associated with your business.

However, some keywords are ‘stronger’ than others – as in they are more widely searched and thus, more likely to drive online traffic towards your website. Because of this, keywords act as the key customers use to find your website and its content. 

So, keywords help define your website and its content so when customers and visitors are searching for a particular topic or kind of content, they will be directed towards your website.

Search engines use keywords to understand what kind of content your website offers so they can recommend your website to those customers searching for keywords. 

The Types Of KW

There are two main types of keywords that are used to help define your website and used by search engines to find relevant websites for their customers’ searches. 

The first type are broad keywords, which can apply to your business’s website along with thousands of others.

These include phrases like ‘fashion’ or ‘soccer’ which, while they may be relevant to the content of your website, is not enough to make it the top search result.

The second type of keywords are known as ‘long tail’.

This includes very specific keywords that apply to smaller niches, thus making search engines recommend businesses and websites that provide content that matches these very specific keywords. 

So, if your business sells black sport shoes for long-distance running, broad phrases connected to your website would be ‘sports’ and ‘shoes.’

But these terms are too broad and other popular websites (including large companies like Nike) will be recommended before your website in search engine results. 

However, more specific ‘long tail’ keywords will include ‘shoes for marathons’ or ‘black sneakers for running’.

Even though they contain lots of synonyms for your website’s content, they help narrow down the search results from the search engine, thus making it more likely that customers will find your website over your competitors. 

The Pros And Cons Of KW

The Pros And Cons Of KW

There are a lot of pros and cons to using keywords, especially back when search engines were still a fairly new tool. 

Some of the most popular advantages to using keywords include how they can help drive visitors towards your website.

Once a visitor has found a website that provides the content that meets their standards and niche, they are more likely to become a loyal, recurring customer – and long tail keywords can help you achieve this. 

They also help organize your website, understand your customers needs as you will be able to see what keywords and turn visitors into customers.

This means you can adjust the content of your website to help meet these needs and draw in a larger audience. So, keywords can also help you craft a customer base and improve the success of your business. 

However, broad keywords are unhelpful as search engines are more likely to lead to your website bouncing.

This is when a visitor visits your website but quickly leaves once they see that you are not producing the content they desire. 

Search engines also put a lot more favor into larger chunks of text instead of the odd keyword here and there.

This means that to optimize your keywords, you will need to include lots of well-written text (even if the content of your business is mainly visual) to try and have the search engines pick up your website and start including it in search results. 

So – how can you include these large chunks of text into your business’s website? 

How To Use KW

To optimize your website’s keywords, you need to include lots of written content to help make it more ‘credible’ for search engines.

This will make your website more likely to be recommended in search results, so here are a few ways you can include keywords into your written texts  to help achieve this. 

Metas are a great way to do this because they appear on the search engine results page and will be visible to your potential customer before they even visit your page.

So, fill the meta tag with important keywords that are relevant to your website and its content. 

Post blog posts, social media posts, and plenty of content that includes one or two broad keywords that link to your website’s content along with one or two long tail keywords.

You should do this for every web page on your website, helping you to organize your content and also make it more credible and relevant to search engines’ algorithms. 

So, you need to appropriately tag your web pages with keywords as well as ensure they are included within the content you are posting. 

Final Thoughts

Keywords (or KW) are super important to helping expand your online business but they can be tricky for new businesses to work out.

You need to find out what keywords bring the most traffic to your website and try to include them in your content and metas. 

There are several tools and companies out there to help you with your keyword research and once you have found them, including them into your content will help you find your niche and bring a lot more traffic (and revenue) to your online business.

Justin Shaw