How To: SEO For PR

Public relations, commonly known as PR is a crucial part of any business and goes hand-in-hand with search engine optimization, commonly known as SEO as both contribute to boosting a brand’s awareness and allowing them to grow its network.

How to: SEO for PR

While PR focuses on the real audience that will be engaging with the business or brand, SEO is about the digital side and growing the online presence that allows the brand to reach those audiences.

Both PR and SEO can help provide plenty of influential links for the brand generating higher levels of traffic, which in turn produces more sales and revenue.

All businesses, especially those just starting out, need to be able to utilize both PR and SEO, especially because so much business is made online nowadays with a focus on creating high-quality content.

In this guide, we’ll be taking you through everything you need to know about SEO for PR and how you can use it to your advantage, regardless of what kind of business you have. 

Why Does SEO For PR Matter?

Before we delve into how you can incorporate SEO for PR, you need to understand why SEO for PR matters.

This is so you can understand what you are actually working towards when you are optimizing your content

SEO for PR matters because it helps you to build your brand awareness and generates the traffic that you need for sales and revenue. It also allows you to reach your target market when done correctly. 

How To SEO For PR

When it comes to optimizing search engines for PR activity, there are many steps that you can take.

You can choose to focus on one method or a combination of them. Bear in mind that the more methods you apply, the better your results will be.

Here are the various methods that you can utilize for SEO for PR:

Keyword Research

One of the most important parts of SEO for any business is keyword research.

This is because keyword research allows you to engage with what terms your target market is looking for and what you need to include in your own content to boost its ranking on search engines. 

There are a variety of keyword tools that you can use such as Google Ads Keyword Planner, which is a free option.

However, there are many paid options that will help you even further if you have the money to spend on your SEO.

Your keyword research allows you to understand which words are the most relevant relating to your content depending on the products and services that you are offering.

While some keywords will be obvious, there may be some that the tools will generate that you may not have thought of. 

Your keyword research should generate short-tail and long-tail keywords with the former meaning that the keywords consist of one, two, or three words, and are capable of drawing in a high level of volume, while long-tail keywords don’t generate the same level of volume, but are easier to rank as there is less competition. 

Content Marketing For SEO And PR

You need to focus on the actual content marketing that has been inspired by the keywords generated from your keyword research.

However, where a lot of people will produce content that is filled to the brim with keywords without making much sense, this can actually hinder you.

When creating content for marketing, you need to make sure that the copy you write reads correctly, and while you are utilizing as many keywords as possible, you want to make sure that the content is still high-quality.

You’ll find that the content should naturally contain keywords as you write it. 

Link Building And Off-Page SEO

SEO and PR are terms that are often used interchangeably and this stage of the process is most likely the reason as it is when both worlds collide.

This is because link building means that links to your site are included on other sites in a bid to expand your audience outreach and build brand awareness.

This goes hand-in-hand with traditional PR as it is all about developing and growing your brand.

Link building can work by working with influencers in your industry who are able to raise awareness of your brand to your target audience.

You’ll find that the more you work with link building, the better the results will be as you will gain the experience and expertise. 

How to: SEO for PR

On-Page SEO

Another great way to utilize SEO for PR is via on-page SEO. This is the SEO that relates to the content that you see on the website.

These on-page SEO factors can impact a range of things that, in turn, can boost or reduce your website’s performance on search engines including the depth, recency of content, and relevancy among much more. 

Some on-page factors that you need to be aware of include:

  • Body copy
  • HTML page titles
  • Images
  • Internal links
  • Metadata

It may not seem important, but making sure that you optimize the text itself can ensure that it will perform successfully on search engines. This includes:

  • Titles are no longer than 65 characters
  • Meta descriptions are not longer than 155 characters
  • All pages have a unique title tag that includes the main keyword

There is so much that you can do to ensure that your content is optimized. The more you work on optimizing your content, the better it is going to perform on search engines. 

Technical SEO

Technical SEO may sound daunting, but it simply relates to the factors that aren’t included on the page.

This means that it relates to the structure and the code of the actual website. There are many elements that you will need to consider for technical SEO. These include:

  • Indexing
  • Internal and external linking
  • Meta tags
  • Site speed
  • Sitemaps

Technical SEO is essential for any brand because it can help businesses to improve their strategy.

This is because it is all about making sure that the website works well for users such as ensuring that it is mobile-friendly as well as friendly for desktop users.

Websites that have broken links are not going to perform as well as websites that are functioning correctly. 

There are many ways that you can ensure that your website is secure thanks to things such as SSL certificates that mean that your website is functioning properly.

Even things such as the amount of time that it takes for your website to load can impact its performance on search engines. 

Measuring The SEO PR Activity

Lastly, you should ensure that you are constantly measuring your SEO PR activity in order to see what is working and what needs to be improved in the future.

There are many things that you need to keep an eye on, depending on what kind of SEO practices you have been applying.

Here are just a few of the metrics that you may want to consider tracking:

  • Backlinks
  • Click-through rate (known as CTR)
  • Conversions
  • Domain authority
  • Keyword rankings
  • Number of referring domains
  • Organic traffic

You may be wondering how you can track all these metrics and the answer is extremely easy.

There are many free and paid tools available that allow you to look into the analytics of your business.

The best one, and most popular, is Google Analytics which is a free tool that allows you to track the basic metrics for your business.

However, if you are engaging in more complicated metrics, you may want to opt for a paid tool that allows you to look into even more metrics that Google Analytics and other free tools don’t currently offer. 

Measuring the SEO performance of your brand is a crucial element of seeing how well your business is performing digitally and how this is or isn’t contributing to sales and profit margins. 

Frequently Asked Questions

Is SEO Part Of PR?

SEO and PR are separate parts of a brand and business, but they go hand-in-hand and can work together to produce positive marketing results.

This is because PR ensures that you are meeting the demands of your real customers, while SEO deals with the digital side as it will boost your brand’s digital presence. 

How Does PR Affect SEO?

PR can impact SEO as it can help you to establish your brand and ensure that the content you are producing is of the highest quality.

This is because businesses that focus too much on the SEO side and neglect PR tend to forget that their audience is real people. Therefore, the content is not of the highest quality. 

Why Is SEO Important For PR?

SEO is an essential part of PR as they work together to develop keywords strategically, allowing for backlinks among many other benefits.

When you are performing SEO, you need to keep your real audience and readers in mind, meaning that you are constantly keeping up with the demand of your audience. 

Conclusion

In conclusion, SEO and PR are terms that are often used interchangeably, but they are completely different parts of a business, although they do go hand-in-hand.

SEO for PR is extremely important as it helps to build your brand’s awareness and builds your target audience and network. 

Justin Shaw
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