Starting up, and running, an online business is never easy. There are countless things you need to take into consideration, but SEO and social signals are up there with some of the most important things to consider.
Social signals are the likes, shares, views, and overall social media engagement of a webpage. This engagement then acts as a signal to search engines, letting them know that your content is relevant and popular.
This, in turn, increases the visibility of your posts, leading to more engagement overall.
Social media is a very important part of your online business’s SEO, so building a good social signal strategy will really increase your engagement and get your business running.
This article is going to discuss what social signals are, how they impact SEO, and how you can implement some social signals strategies for your online business!
Social Signals Explained
Social signals refer to the interaction and engagement of social media posts. These can be Facebook and Twitter shares, comments, and likes, or LinkedIn links, references, and connections.
They can also involve Instagram interaction, such as followers, comments, posts, and regrams, and YouTube comments, views, and any thumbs up.
No matter what the platform, the more views, likes, or comments a post has, it will become more visible and will rank higher on your social media feed.
What Is SEO?
SEO is short for search engine optimization. It involves attracting traffic organically to certain pages based on certain keywords.
A good SEO strategy is very important, as it dictates how high up your webpage is appearing on a results page (SERP).
The unpaid listings are the options that are most relevant to a search query, and while the paid listings appear first, the organic search results are the most relevant.
You are not able to pay for your page to rank higher in organic results.
How Does SEO Work?
Search engines, such as Google, will use bots to gather information on the internet. These bots will follow any internal and external links that take them to other sites in order to understand the context of each page.
When someone types in a query in the search box of Google, for example. These bots get to work, gathering all the information they’ve previously found on that said topic.
An organic list will then be compiled of all the relevant information to do with the initial search query. This can be in the form of articles, text, videos, images, and other types of content.
Search Engines And Social Signals
These search engines also monitor the social signals mentioned earlier, and they are an indication that content is relevant and useful to certain search queries.
If your social media posts have a lot of engagement and are being viewed by many, then this indicates to Google that your content is valuable and useful, and of high quality.
Therefore, your webpage could appear quite high on the list due to these factors.
How Do These Search Signals Impact SEO
Search engines inform users about what content is relevant to them due to their search query. They also aim to provide users with the highest quality content, and they do this by monitoring several factors such as popularity and visibility.
This is where social signals come in. If a social post has lots of shares, comments, likes, and overall engagement, then this tells the search engine that this post meets the users’ needs. The high level of engagement impacts the SEO and search engine results page.
Adding to this, it is important to note that Google has a partnership with Twitter, that began in 2015. This makes the power of social media even more relevant when it comes to search engines.
Each retweet, like, share, and other forms of engagement, will generate backlinks and these tell search engines that the content is popular, of high quality, and relevant. This, in turn, improves your SEO ranking.
How You Can Improve Your Social Signals
As you’ve already gathered from this article, improving your social signals, or having a social signals strategy can ramp up your SEO, resulting in more traffic making its way to your website.
Here are a few ways you can improve your social signals.
You can begin by posting content often, and perhaps even daily. A regularly updates and active social channel will let search engines know that your website is relevant and active.
If a website or social media account has not been updated or active for a year, it doesn’t give users the idea that you are relevant.
Ensure you are posting content that is relevant. By this, we don’t mean you need to keep up with whatever trends are circulating on the internet.
Here, we mean that you need to post content that is relevant to your website and your brand.
Search engines will look for content that is relevant to search queries, therefore keeping content relevant to your brand, will ensure you are receiving engagement from those who are interested in what you are offering.
Using images will also increase interaction, and this is something that applies to all social media platforms.
Being social will also help you along the way. Be sure to interact with any shares, likes, or comments. This will further enhance your presence online, making your website all the more relevant.
You should also listen to what others are saying about your brand/website, and respond to critique in a constructive way. Take it as advance, and implement any changes you feel are necessary.
Once you’ve built more of a brand, engaging in partnerships is a great way for search engines to recognize you. If you do this with popular brands, then it’ll really help you get more engagement.
To conclude, social signals are very important when it comes to SEO. Having a useful social signals strategy will really help your business get noticed and appear in SERPs.
We hope this article has provided you with some advice on how you can get started with this!