Facebook is quite popular for fan and business pages. But what a lot of people forget to do when they make their own page is to optimize it for Search Engine Optimization (SEO).
When you do optimize your SEO, your Facebook page will have better reach and do a lot better.
But what is SEO and how do you optimize your Facebook fan or business page for it?
Well, we’ve got you covered! We’ll be going over everything you need to know about SEO optimization for Facebook in this article. So, let’s get started!
What Is SEO?
First and foremost, what even is SEO? Well, Search Engine Optimization, or SEO for short, is a tool that helps you improve your site and increase its visibility, especially on search engines like Google or Bing.
When you have good visibility, it means your page will get more attention and reach.
These search engines use their bots to go through pages on the web and they collect information about those pages and put them in an index.
Once this is done, the search engines algorithm analyzes all the pages in that index and calculates where the pages should appear in the search engine results.
There are lots of contributing factors that help the bots and algorithm decide where the pages will end up.
If you want your pages to appear higher up in the search engine results, then optimizing your SEO will increase your chances dramatically.
We all know that the best place to be on the search engine results is the first page because barely anyone bothers to check out the other pages.
What Are Facebook Pages?
Even if you’ve never made a Facebook Page before, you’ve definitely encountered one!
Facebook Pages are pages on Facebook that are designed for public figures, artists, business owners, and related entities.
They are pages where these organizations and figures can connect with fans, post about their niche, and connect with customers.
They are basically a hub of all things related to the said artist or business and fans/customers can like and follow the page to keep up to date with them.
If you have a business, be it big or small, or you’re an artist or something similar, you should definitely set up a Facebook Page if you haven’t already.
Ways To Optimize SEO For Your Facebook Page
There are lots of ways you can optimize SEO on your Facebook Page and we will be going over them in this article. Read on to learn about them!
Choosing The Best Name
Before you can start work on your page, you need to make sure you have the right name.
You want your page name to reflect the service or subject of what your page offers, but you don’t want it to be too long or generic.
If your page is a bakery page, for example, you don’t want to use something like “Stacey’s Bakery: Cakes, Bread, Cookies And Pastries” because this will actually hurt your SEO optimization.
You want your name to be short, to the point, catchy and most of all, memorable. These qualities will have a positive impact on your SEO position as well.
An important thing to note as well as the first word in your page name will have the most weight and importance of where it will be featured on the Google search results, so keep that in mind when you’re coming up with your page name.
If you have multiple pages, social media accounts, or any websites, it’s important for you to backlink your Facebook Page on them.
The more you link your page to other sites, the higher up it will appear on Google searches.
If you don’t have your Facebook Page backlinks, it will affect your positioning negatively.
Put it absolutely everywhere! On your blog, on your Twitter page, Instagram page… if it’s a digital channel, then it should feature a link to your Facebook Page.
Create A Fan Page Url
Once you reach 25 likes on your fan page, Facebook allows you to give it a custom URL.
This is really important and helpful for your SEO positioning, so when the feature becomes available, you will want to make use of it.
You want to keep your URL as unique as you possibly can. If someone has already claimed the URL you were going to, then you need to make sure you include what your business is about in the URL.
URLs have huge leverage on the search engines and will always be placed higher if the URL is to the point. This is a feature you will want to utilize as soon as possible.
Using Keywords In The Right Locations
Keyword optimization is a hugely important part of SEO. In terms of your Facebook Page, you will want to focus your keyword optimization on the About, Mission, and Company Description sections.
When you have these sections filled out, your SEO positioning will drastically improve.
It’s also important to keep in mind that you should have a 140-character description of what your page is about.
If you do this, that description will appear in full on the search engine results, which will entice people to come to your page more.
Include Your Phone Number And Address
This may seem like a strange addition, but you’d be surprised how helpful SEO your phone number and address actually is.
Including your phone number and address helps when the SEO is indexing your page’s information.
Having a physical address is classed as a local search result, so it will help with your SEO positioning greatly.
If you can’t add your address because it’s your home address or too personal, you don’t have to. If you have a secondary address you can use, do that instead.
If you don’t have any applicable addresses available, then don’t worry.
Though it does help with your SEO, you can do all the other tips and tricks mentioned here and still be in a good SEO position.
Optimize Your Page Status Updates
An important part of keeping a Facebook Page is keeping status updates flowing, and regularly.
You want to keep them on theme and on brand and you also want to make sure that they are good for SEO optimization.
It’s important to note that the first characters of your Facebook status updates serve as the posts meta description.
For those who don’t know, a meta description is what will be seen as the preview on the search engine results page.
So you want to make sure that the first 18 characters are filled with keywords and really stand out to put you in a better SEO position.
It may take you a little while to get into the practice of making those 18 characters pop and make sense with the rest of the text, but once you’ve gotten into the flow, your SEO optimization for your page will dramatically improve.
Work On Your About Page
We briefly touched on filling your About page with the right keywords, but let’s talk a little bit more about it now.
You will want to fill literally everything out on your About page. Don’t leave any stone unturned.
Really plan out what information you’re going to include, don’t make it all up on the spot.
When you’ve planned out what your About page is going to include, it will make it easier to actually fill out.
The About page is usually where potential followers and customers will look first, so you really want it to stand out and grip people’s attention.
If the potential followers aren’t engaged, they will likely just leave the page without even liking and that’s not good for your reach.
And remember, utilize keywords to really make the SEO algorithm work best for you.
This one will take you a few times to get right, but once you do, it will help your page dramatically.
Posting and sharing content at the right time helps with your SEO position, especially if you’re having a lot of engagement on your page. The more engagement, the better your position.
You’ll have to do a lot of trial and error with this one. You’ll need to learn when your followers are most active on your page.
If you opt to share content from other pages, make sure it is high quality, on brand, and relevant to the time.
If you’re sharing stuff that has no relevance to anything, you’re more likely to have little to no engagement, and your followers might feel a bit discouraged from supporting you.
The higher quality of your original content and shared content, the better your SEO positioning will be.
Call To Action
Another great way to improve your SEO positioning and overall engagement are to include call-to-action (CTA) posts.
Call-to-action (CTA) posts are designed to get your followers involved in the post. Ask them questions and redirect them to other links. anything that will increase engagement.
If you do opt to use call-to-action posts and you decide to ask your followers questions, you need to make sure they are meaningful and relevant.
If they are off-topic or generic, people are less likely to engage with them. Followers like to get involved with posts and they like to check out interesting links, so make use of that!
When followers engage with this call-to-action (CTA) post, it increases engagement and puts you in a better SEO position.
If the search engine algorithm catches that you are getting a lot of engagement, along with the use of the right keywords, it will do wonders for your page.
AI Facebook Messenger Chatbots
And finally, if you haven’t already, then you need to make use of the AI Facebook Messenger Chatbots.
Followers and customers love 24/7 availability from pages and of course, being human, you won’t be available at all times.
The chatbots allow you to step away from your page but still keep the customers and followers happy until you can get back to them yourself.
Chatbots let you keep engagement on your page high and they keep your followers and customers happy.
The more engagement you get on your page, the better your SEO positioning will be.
As you can see, there are lots of ways you can optimize your SEO for your Facebook page, it just requires a bit more effort than just making a page.
If you do put the effort in though, the results will be excellent for your page.
If you want to be noticed and have lots of traffic on your Facebook page, then use the tips and tricks we’ve provided here and you’ll see results in no time! Be patient and learn the ways of SEO!