Knowing how to introduce yourself in an email is a crucial skill that can help you in both personal emails and professional ones, especially if you run your own business, or have a role in your organization that puts you in frequent contact with clients.
But how do you do this exactly? Our article will tell you how, with even a few example emails you can send to potential clients or existing ones.
But first, let’s take a closer look at why a good introduction is so important.
The Importance Of Introducing Yourself In An Email
Some might wonder if introducing yourself in email is even important, and the answer is yes, it is!
When sending an informal email, or perhaps when interacting with a member of your team who you have frequent contact with, you may not need to worry about introductions, but if the recipient is a client then an introduction is crucial.
An introduction that is professional, polite and cheerful helps to make an immediate connection with the recipient.
There are a few reasons why you would need to introduce yourself in an email, such as when introducing yourself to new clients, when introducing yourself to a new member of your team, or when introducing yourself to a new team.
It’s also crucial that you stick to email etiquette, and the Harvard Business Review has described the foundations of a great introductory email as such:
Briefly introduce yourself.
Clearly state what your motive for sending the email is.
Do your research on the recipient.
Easily create a connection between you and the recipient.
If you follow these principles and the examples we give below then you can easily write a professional email that is sure to yield great results.
The format for an ideal self-introduction is simple and includes:
A subject line.
A greeting.
The body of the email.
A sign-off.
Your signature.
Below we’ll include example templates so you can see this format in action.
But before we take a look at these templates let’s learn how to write the ideal subject line and introductory phrases, as these are the first two elements a client will see.
Examples Of Self-Introduction Subject Lines
The subject line of an email is very important, as unless you write an engaging subject line it’s likely your email is going to be ignored.
You might be tempted to keep your subject line informal, but we would warn against this and keep things professional.
After all, an informal subject line increases the chances of your email being misinterpreted. When introducing yourself to a new client in particular, it’s recommended to always keep things formal.
But what does this look like? A few examples of a formal subject line would be:
Introduction from (x)
Hello from (your name) at (your organization).
A quick hello
You can always personalize these examples and add your own touch when sending an introductory email.
Introductory Phrases
We all know you only get one chance to make a first impression. Therefore, it’s important to take the time to get an introduction right.
As we are focusing on introducing yourself to clients old and new, we’re going to look at more professional introductory phrases. Some appropriate introductory phrases include:
‘Let me introduce myself.’
‘I would like to introduce myself.’
‘I would like to take this opportunity to introduce myself.’
These are all acceptable professional introductory phrases that put into simple words what you are trying to achieve with this email.
Or you can explain why you are contacting them before making your introduction. For example:
‘As you are a new client I would like to introduce myself.’
‘I have just taken on a new role at (your organization) and as we will be working closely together I would like to introduce myself.’
The options are endless here, but the most crucial point is to remain polite and professional.
So without further ado, let’s take a look at some template emails you can send to old and new clients alike.
Self-Introduction Email To Client
When you’re introducing yourself to existing clients via email, it’s important to stay consistent with the emails other colleagues have sent before, and to be enthusiastic and optimistic.
Below you will find a template to an existing client for when you take on new role within an organization and will be working more closely with clients:
“Subject: Meeting request from (your name), (your organization)
Dear (client),
My name is (your name), and I’m the new Marketing Director at (your organization). I have recently joined the company/moved into a new role, and I am getting in touch with important clients to personally introduce myself.
I would welcome the opportunity to meet with you and discuss how we can effectively work together moving forward.
Do not hesitate to contact me to arrange a meeting. I’m very much looking forward to working with you.
We recommend being polite and keeping things brief, so the client has plenty of space to engage in the conversation. For example:
“Subject: Welcome from (your organization)
Dear (client name),
My name is (your name), and I am a Marketing Director at (your organization). I am writing to formally introduce myself, and to extend an invitation to discuss our ongoing relationship.
Do not hesitate to get in touch with a date and time for a meeting that is convenient for you.
If you require any further information or support, please feel free to contact me. We are very excited to be working with you.
Yours faithfully,
(Your name)”
Final Thoughts
Knowing where to start with an email is always daunting, especially when writing a self-introduction email to a client, but following the above examples makes it much easier.
We hope our examples and templates have given you a framework for you to personalize, so you’ll always make a great first impression with new and existing clients.
Hi, my name is Justin Shaw, I started my career with a Masters in Computer Science but found writing to be my forte'.
I'm now the Principal Tech writer for GshiftLabs.com as well as a few other well known publications. I help make the complex world of Tech-Jargon easy to understand.
