One of the most important things that a website owner should think about is how to get traffic to their website! Getting your site to show on Google’s search results page is key to making this happen.
But how exactly can website owners make sure their site is on Google?
Why You Can Let Google Do The Work For You
One of the great things about how search engines work is that they’re constantly doing their job of searching! Search engines such as Google don’t just wait for you to tell them about your website.
Instead, they actively look for new websites all the time to add to their search results. After all, there are so many new websites being created every second that it would be impossible to add them all if they all had to be done manually!
Search engines use computer programs commonly known as “spiders” to search for new websites, and to check for updates on sites they’re already aware of. The web spider that Google uses is called the Googlebot.
Any new or updated websites that are found by the Googlebot are then processed by Google for adding to their search results.
As the Googlebot works all the time to look for new and updated pages, it’s actually very likely that your website will be picked up by Google and added to search results even if you haven’t actively told Google about it.
So, for many website owners and administrators, you might well notice that Google knows about your website without you having told Google anything about it.
However, there is a downside to waiting for Google to do the work for you – the waiting itself!
Even though Google is always looking for new websites to add to its search results, there is a waiting time involved.
Even though the process of Googlebot scanning your website and the end of processing your website so that it can be added to search results can be over in under a day in many cases, even a delay of that long can be too much for some people!
How To Speed Things Up
As previously stated, Google checks for new websites regularly, and is constantly processing and adding websites to its databases so they can be used on search results pages.
So, your website can easily end up being findable on Google without you having done anything at all!
However, if you want to be absolutely certain that your site is being indexed and displayed on Google search results pages, then the absolute best way to make sure is to take the steps to tell Google about your website.
In addition, there are some things that you can also do to make sure that your site is reaching the right people, and is well optimized for users.
Submitting A Site To Google
One of the first steps that can speed up the process of getting your website to show on Google search results pages is to submit your site to Google manually.
Doing this means that you’re not waiting for their spider bot to notice your site! Instead, submitting your site to Google manually can make things happen more quickly.
You simply have to upload a sitemap of your website to Google Search Console. Doing this means that you’re telling Google directly about your website!
Keywords Are Key
One really important, and often overlooked aspect of getting your website to show up on Google’s search results pages is making sure that you have the right keywords!
After all, you can’t expect users to magically show up at your site. They need to be able to find it when they search for things, and making sure you have the relevant keywords gives your site a better chance at ranking highly on Google.
This is a topic where it’s definitely worth doing some serious research to make sure that you’re ranking highly when people search for terms related to whatever your website covers!
As far as searching for your website is concerned, the more information that you can give the better. This is why it’s important to make sure that all the seemingly fiddly little bits of information that many web site admins ignore are all present and correct!
Of particular importance are the meta tags your site has. Making sure that your meta tags are relevant to your topic and are targeted towards the sort of search results and keywords that you’re after!
An absolutely huge number of people access websites solely through their mobile device. These devices, therefore, are essential to take into consideration when you’re making a website in the modern era!
Optimizing your pages for these devices to make sure they consume little bandwidth, load quickly, and aren’t performance hogs for low powered devices are therefore essential to getting the best out of your website.
Google’s algorithms take how friendly your site is to mobile devices into account when preparing. The better optimization that your website has for mobile users, the better your chances of a good ranking on search results pages is.
Telling Google About New Pages
If you already have a site indexed on Google, then of course you’re going to update it regularly with new pages! These pages need to be indexed by Google just as any other page does in order to make sure that they’re showing up on Google’s search results pages.
So, The best thing to do in order to make sure that your updated pages are being displayed on Google is to tell Google about them. In the Google Search Console, you can use the “Crawl” feature in order to reindex your site and its new pages.
Simply click “Crawl”, then “Fetch as Google”.
Updating Your Sitemap
Another way of updating what Google knows about your website is to upload a new sitemap to Google. This can be particularly useful if you’ve made wide changes to your website!
To do this, you can simply use the Google Search Console. Log in, and use the “Add a Property” feature in order to submit an updated sitemap.
Hopefully this guide has helped you to learn everything about getting your website to show on Google search results pages!