Everything as an URL – every image, video, website, and content post you create and upload to the internet will have its own unique web address.
These unique web addresses allow you to access it immediately you enter it into your internet browser’s address par – but is it possible to make your own?
If you want to create a URL (Uniform Resource Locator) then this is the place for you.
We are going to take a look at how you can create URLs for your business’s website.
What Is An URL?
Just so we are all on the same page, let’s do a quick rundown of what an URL is.
An URL is a unique address assigned to every resource on the internet.
It contains your website’s domain name, port, and parth to the resource (the image, video, or post you are trying to find).
They are often copied and shared to provide a direct path to a certain piece of content, kind of like a shortcut so you can ensure that the person you are sharing the URL with will find the exact piece of content you want them to.
Because they are so useful, a lot of businesses want to ensure that their website will have an URL – but how can you create it and find your website’s URL to share with others?
How To Create An URL?
When you create your business’s website, your website will automatically be given a unique URL – so you don’t have to ‘create’ your own. One will already be assigned to you.
Finding your website’s URL can be tricky but if you open up your website, it will be clearly found in the address bar at the top of your window.
Just right click to highlight the URL, select ‘copy’ and then paste the URL wherever you want it to go.
You can also find your website’s URL when logged into the platform’s dashboard.
As the creator and admin of your website, you should be able to access the dashboard and find all of your website’s settings.
However, this method to find your website’s URL depends heavily on the platform you are using to host your website.
For example, if you are using WordPress (an incredibly popular platform for online businesses and websites), you can find your URL in the General Settings section of your WordPress dashboard.
There, you can find the ‘Site Address’ of your website – it’s URL!
If you do not use WordPress, then you will have to search for your website’s URL.
It will most likely be in the settings or general section of your website’s dashboard.
If you are ever stuck, then just contact your platform’s support. They will be able to point you in the right direction so you can get a clean copy of your website’s URL in no time.
The Issues With URLs
The first thing you will notice about your website’s URL is how long and complicated it is.
URLS are made up of a lot of different components and in the attempt for every single one to be completely unique, most URLs will include a jumble of letters and numbers.
This makes sharing URLs manually super difficult because it’s very likely you will write down a single letter or number of the URL wrong – and then the URL will be useless!
As a result, a lot of businesses want to ‘create’ their own to make the URL of their website shorter, simpler, and yet just as unique.
It’s not impossible but you will have to be prepared to purchase a domain name for your website.
The domain name will only take up a certain part of your URL but it can help shorten it down and make your website easier to find.
As a result, when people search your website’s name in search engines, your website will be included because it has a registered domain name.
You can purchase your domain name using a range of different services or plugins such as GoDaddy, Namecheap, or A2.
If you have opted to build your website with a hosting service, then you may be entitled to your first year with a domain name for free, like with Bluehost.
However, the most common place where most businesses go to register and purchase a domain is Google Domains.
There, all you have to do is type in the domain you want and find a unique domain that is not already registered.
Once you have, you just have to pay a fee every year to keep that domain as yours.
Then, you can use that domain in your website’s URL to help make finding your website on search engines a lot easier.
Go to your website and sync your domain with your hosting account, utilize it in your website’s email address, and social media.
The Mistake People Make With URLs
Buying a domain name is something you really should do before building your website and it’s much easier to secure your website’s name, ensure that it is unique, and you can utilize it in other aspects of your business like emails and social media.
Some hosting services or platforms will not allow you to sync with a domain even if you have bought it – and this can make setting a brand for your business tricky.
So, iIf you just want a domain to make URLs easier to share because they are too long, then you can shorten the URL into a hyperlink using services like Bitly.
Not only is this free and it gets the job done for you, it’s the easy option to use when you have already set up your website.
For small and new businesses, there are only a few paths you can take to ‘create’ your website’s URL.
Before you set up and host your website, you should buy your domain on Google Domain and sync it to your hosting account.
This will allow you to secure the domain, make your website’s URL more personal and professional – but most businesses don’t realize this until it’s too late.
If you want to shorten your website’s super long URL, then you can shorten it to a hyperlink using Bitly.
To combine your website to a new domain and host will cost you a lot of money so you may have to wait until your business is generating a lot of revenue before this option opens up.