63% of businesses don‘t have a documented content strategy. Companies that do have a strategy tend to have higher conversion rates. How can you increase traffic and revenue for your business?
Search Engine Optimization (SEO) is an essential part of digital marketing because billions of people around the world search online for information every year.
SEO helps businesses increase their visibility on search engine result pages (SERPs), increasing their chances of being found when potential customers search for their products and services. A successful SEO strategy will drive targeted traffic to a website and convert those visitors into leads and sales.
You need to know what keywords and phrases your audience is using when searching for products or services related to your business.
Then, you can optimize your pages around those terms. You can also create content that will help you rank higher for specific keywords. And finally, you can use paid ads to reach audiences that aren’t finding you organically.
Keyword Research
Keyword research is one of those activities that seems like an easy task at first glance, but once you start digging deeper, it becomes clear that it takes time and effort to get the results you need.
You should always start with a thorough analysis of your current website traffic and competition before diving headfirst into any kind of paid advertising campaign.
Once you’ve got a solid foundation laid out, you’ll be ready to start looking for keywords. There are many different ways to go about doing this, including manually entering them into a spreadsheet, using third-party tools or even just brainstorming ideas yourself.
Regardless of which method you choose, you’ll want to spend time researching each keyword thoroughly. That means looking up its average monthly search volume, finding out what types of content people are currently searching for and more.
Answer The Public is a keyword analysis tool that helps you understand what keywords are searched for, and what the searchers are trying to accomplish. You can also see if there are any trends at all, like spikes in searches related to certain events or holidays.
Answer The Public helps users visualize keywords and queries by creating a search cloud. Categories include the five Ws plus “How?”, “Can?”, ”Are?”, „Which?” and “Will?” Let’s look at 5 ways to use Answer Public effectively:
Organic Traffic Optimization
The “Data” tab gives you a quick overview of all the metrics available. Clicking on any metric will bring you to a table with additional information about that metric.
You can also filter the results using various criteria, including the type of company, industry, stage, country, and more. If you’re looking for specific information, this is a great place to start.
You can also use long-tail keywords to grow your organic traffic, like “sales software.” You can then create content around those long-tail keywords, making sure to include them in your title tags, meta descriptions, page titles, etc. If you’re using WordPress, Yoast SEO plugin will generate a list of suggested keywords for you.
The Right Keywords
You should also think about the type of pages that you will be optimizing for. If you’re going after specific landing page URLs, then you’ll want to focus on those terms.
But if you’re looking at broad match keywords, you’ll want more general pages. You may not even need to go down this route, though. If you already have a list of high performing keywords, you can simply run them through Ubersuggest to see which ones generate traffic.
On average, there are approximately 1.5 million searches done monthly for the term ‘sales software’. Organic search results show that the average CPC is $8.40, which means you’ll need around 12 links to rank on the first pages.
However, if you’re selling products or services like software, then your This lifetime customer value could justify the higher cost per acquisition. This is the sort of data that Answer The Public can hlep with.
Google Snippets
Google search results often feature snippets of data form a variety of places. These snippets are meant to help users quickly get to the information without having to trawl through unwanted data.
Answer The Public is the easiest way to identify questions that contain your keywords, allowing you to rank highly for them.
You can also create a custom URL for your answer, allowing users to bookmark it easily. For example, if you’re answering a question about what the weather will be like tomorrow, you could write an answer like “Tomorrow will be sunny and warm.”
When someone clicks the link, they’ll see your answer right there in the results. You can even add a picture!
Landing Page Conversions
Imagine if your prospect had just searched for ‘how to sell software’ instead of ‘sales software’. What questions might they ask themselves?
How could you answer those questions? Would you need to provide an overview of what sales software does before asking about the features? Is there any value in providing links to other sites at all?
A well designed landing page will tell a compelling story about your company and its products/services. It should cater to your target audience with information your audience wants and customer testimonials.
Your landing page should show how your solution is the best one and Answer The Public could help you create that.
Answer Box Analysis
Answer boxes are great because they give users relevant information about products or services right at the top of SERPs. However, they aren’t always available, especially for longer tail terms.
So, what does that mean? Well, it means that if you want to rank higher for those long tail terms then you need to create an answer box for them! You can do this through the Yoast SEO plugin.
Simply install the plugin, activate it, and enter your desired keyword into the Keyword Input box. Then select the appropriate settings, and click Save Changes. Finally, head back to your site and check out the results.
In Summary
When it comes to your SEO strategy, Answer The Public is a great tool. By utilizing the tips above you’ll see a marked increase in traffic in no time!
Hi, my name is Justin Shaw, I started my career with a Masters in Computer Science but found writing to be my forte'.
I'm now the Principal Tech writer for GshiftLabs.com as well as a few other well known publications. I help make the complex world of Tech-Jargon easy to understand.
