Keeping track of your website or online business is important for its growth. By monitoring and analyzing your website’s performance, you can keep an eye on your website’s strengths as well as the areas that need improvement.
One of the best ways to manage and optimize your website is with Google Analytics. This handy analytics tool helps you monitor and manage your website’s key statistics by using a series of metrics.
But what exactly are metrics, and what metrics does Google Analytics use?
Don’t worry – we’ve got all the answers right here!
In this handy guide, we’ll take through everything there is to know about Google Analytics’ metrics – from what they are to how they’re used to track your website’s growth.
So let’s get started, shall we?
What Are Google Analytics Metrics?
First things first – what actually are metrics in Google Analytics? Let’s take a closer look.
As mentioned above, Google analytics uses several metrics to measure your website’s performance.
When it comes to Google Analytics, a ‘metric’ refers to the different pieces of information that Google Analytics measures and records.
These metrics are then analyzed to show you what areas your website is performing well in, as well as what can be improved.
Google Analytics’ metrics can also be used to show your website’s growth on a daily, monthly, and annual basis, as well as create a roadmap to guide you when expanding your online presence.
Google Analytics doesn’t just measure one thing; in fact, it gathers data from a whole range of metrics in order to give you the most information possible.
This makes it an invaluable tool for growing your website or online business, and gives you a much better chance at finding success.
What Metrics Does Google Analytics Use?
So now that we know a bit more about what Google Analytics’ metrics are, let’s go over some of the metrics that Google Analytics uses.
Here, we’ll look at some of the metrics that Google Analytics uses and how they can help you expand your online presence.
Traffic
Website traffic is undeniably one of the most important parts of running a website.
This measures how many people visit and interact with your website, along with data about the demographics the visitors belong to (including geolocation and the platform they’re accessing your website on.
Tracking your website traffic is vital for several reasons, but in Google Analytics it’s primarily used to calculate your website’s growth by tracking the number of visitors on a daily, monthly, and yearly basis.
For example, it can help you target your site’s core demographic as they are the people who are visiting the site most regularly.
Average Time On Page
Simply getting visitors isn’t all your website needs to grow, however, and you need to make sure that they are staying on and engaging with your page instead of immediately clicking off.
Google Analytics’ metrics can also be used to measure the amount of time a person spends on your site on average.
This is also helpful for seeing which pages get the most engagement and which ones need more work to keep a visitor’s attention.
Google Analytics also measures Page Per Visit. This is essentially what it sounds like – how many different pages on your website a person visits on each session, on average.
This serves similar benefits to average time per page, but can indicate whether certain pages need more work or if you need more links between pages.
SEO (or Search Engine Optimization) is used to rank how highly your website appears on search engine results.
A higher SEO rank means your site shows up higher, which in turn improves its reach and audience.
Keywords are vital for boosting your SEO rank; Google Analytics uses a metric to calculate the density of relevant keywords on each page of your website, which can then be used to see whether or not you need to be using more keywords.
What Can You Use Google Analytics For?
Google Analytics’ metrics are extremely valuable when you’re trying to grow your business, and are a great tool to have at your disposal.
Using these metrics will allow you to properly analyze your website’s performance, so you can see which areas are doing well and which ones need to be improved.
Not only that, but Google Analytics can also help you boost your website’s performance by showing you how you can improve your site.
Through its metrics, Google Analytics doesn’t just examine what areas need to be worked on – it also shows you how to put these improvements into practice.
Overall, this makes Google Analytics and its metrics an incredibly handy tool to have, and one that can greatly improve where your website stands on the internet.
Using Google Analytics’ metrics to their full potential will not only help you manage and track vital aspects of your website’s performance but will also give you the tools to improve your website and increase your online presence for the better.
Final Thoughts
So there you are! Google Analytics is an incredibly useful tool to use, and will help you get the most out of your website.
Now that you know what metrics are in Google Analytics (along with what these metrics are and how they are used), all you have to do is put your newfound knowledge to the test!
Hi, my name is Justin Shaw, I started my career with a Masters in Computer Science but found writing to be my forte'.
I'm now the Principal Tech writer for GshiftLabs.com as well as a few other well known publications. I help make the complex world of Tech-Jargon easy to understand.
