How To Start A Lifestyle Blog

Blogging has become more commonplace in this day and age with many people aiming to achieve the blogger lifestyle where they can turn their passion into their income.

Lifestyle blogging is the most popular type of blogging and has turned many people into influencers who earn hundreds of thousands of dollars a month.

How To Start A Lifestyle Blog

However, setting up a successful lifestyle blog is not as easy as it may seem as it takes a lot of time and research to ensure that you can commit to the blog, while also tapping into a market or niche that competitors haven’t.

In this guide, we’ll be taking you through everything you need to know about setting up a lifestyle blog that you can earn money from. 

Starting A Lifestyle Blog

Here is a simple step-by-step guide to starting your own lifestyle blog:

1. Deciding on the focus

The first thing you need to decide is what will be the focus of your blog. Naturally, a lifestyle blog is going to revolve around your life, but when we say focus, what we mean is what kind of content you will create. 

There are all kinds of lifestyle blogs, and the way that they generate income differs depending on what kind of posts they create. Here are the most common types of lifestyle blogs:

  • Discussing experiences
  • Offering advice
  • Reviewing products or services

The great thing about this is that you can choose one area or a combination of your choosing.

2. Choosing your niche

Once you have decided what kind of content you want to include on your site, you need to decide on your niche. Lifestyle blogging covers all kinds of areas from beauty to traveling to food to name a few.

Therefore, you need to think about what you are passionate about and what you feel confident talking about.

Here are some areas that are incredibly popular within the lifestyle blogging community:

  • Beauty
  • Family
  • Fashion
  • Finances
  • Food
  • Gardening
  • Health and fitness
  • Hobbies
  • Home decor
  • Parenthood
  • Self-care
  • Travel

Just like when you decide what kind of content you want to write, you can decide on one area or a combination of your choosing.

Bear in mind that while writing on more topics may increase your audience, it’s better to have a smaller range of topics, so you can show off your expertise before branching out. 

3. Choosing the Blogging Platform

Now, you need to decide what blogging platform you want to post to. There are a wide array of blogging platforms that offer both free and paid packages, so you can decide what is best for your budget.

The most popular blogging sites include Blogger, Squarespace, Wix, and which all offer a free option for those venturing into the blogging world. 

If you have never blogged before or have never encountered the lifestyle blogging space before, then it’s probably best to choose a free plan as this will mean that you’re not spending money that you’re not wanting to spend just yet.

4. Deciding your Domain Name

One of the hardest parts of this process is deciding on a domain name. This will determine your brand and what kind of image you want to convey. Here is how you can come up with the best name for your lifestyle blog:

  • Alliteration makes your brand more accessible and memorable.
  • Deciding on a broader domain means that you are not restricting yourself and have the ability to expand in the future.
  • Having a concept in mind means that you can pick a name that reflects what you will be writing on. 
  • Selecting a .com domain name will help you expand your audience and is more memorable.
  • Short domain names are great as people are more likely to remember them.

Let the ideas flow and write them down, no matter how outlandish they may be, and you will eventually find the perfect one for you. 

5. Installing An Appropriate Theme

Once you have purchased your domain, you need to decide on a theme for your blog. The theme needs to reflect your personality and the image you wish to convey.

If you have chosen WordPress as your blogging platform, you’ll be able to choose from a variety of free themes that are professional and well-designed. 

This is what you need to look out for when picking a theme: 

  • Accessibility for mobile devices
  • Beautiful designs
  • Easy customization
  • Positive ratings and reviews
  • Speed
  • Tech support

Most importantly, you need to choose a theme that you are happy with and that you feel is going to promote your brand’s image in the best possible way. 

How To Start A Lifestyle Blog

6. Creating your Logo and Essential Pages 

You need to make sure that you create your essential pages and your logo. This will form the basis of your site. Your logo is what your audience will initially see, so you need to make sure that your logo conveys the brand’s image.

When it comes to the essential pages, you need to make sure that your lifestyle blog has the following:

  • About Me/Us page
  • Contact Me/Us page
  • Privacy Policy

There are other pages that you can include such as Products or Services page, depending on what kind of blog you are running. 

7. Write your First Post

This step is where the fun begins as you get to write your first post. Rather than diving straight in, you may want to write a post where you introduce yourself. It doesn’t have to be extremely long and can serve as an informal way to introduce yourself to your audience.

8. Promoting your Blog

Once you have your blog up and running, you will have to also promote it, especially when it comes to monetizing the blog. This will expand your audience and help you to achieve your goals. 

Here is how you can promote your blog:

  • Advertising on other sites
  • Advertising on social media
  • Sending emails
  • SEO
  • Sharing on forums
  • Sharing on online groups
  • Telling family and friends
  • Using social media

You can choose to promote your blog using one of these methods or a combination of methods depending on your budget and what social media you use. 

Frequently Asked Questions

Can a Lifestyle Blog Make Money?

There are plenty of lifestyle bloggers who are making money from their websites.

On average, lifestyle bloggers earn approximately $5000, but there are some lifestyle bloggers who have proven to be enormously influential and can make hundreds of thousands of dollars per month. 

How do you Make a Good Lifestyle Blog?

Making a lifestyle blog is an easy thing to do, but making a good lifestyle blog isn’t going to help you stand out from the crowd. Make sure that you are always writing about things that you love and feel passionate about.

Ensure that you are consistent in your writing style and when you post, while also using excellent photos and avoiding any drama within the community.

How do I Start a Lifestyle Blog from Scratch?

Starting a lifestyle blog from scratch can take some time, but the more research and knowledge you have of the lifestyle blogging community and what you feel that you can bring to the community that may not have been touched upon is going to help you stand out.

Make sure you decide on your domain name that is a perfect suit for your blog and pick a consistent theme as well as decide how you are going to monetize your blog.


In conclusion, starting a lifestyle blog is something that is definitely worth trying if it is something that you feel strongly and passionately about.

While it may seem like those who are at the top of the game are living extremely easy lives, there is a lot of hard work that goes into developing and creating a lifestyle blog that reaches those kinds of heights.

Make sure that you take the time to research and plan your blog before you launch, especially if you want to monetize the site. 

Justin Shaw