What Is Content Writing And How To Write Good Content

Practically every article and blog you come across is a form of content writing. It is a huge part of online media. Without content writing, you simply wouldn’t be able to find out about things you’re searching for. 

But there’s a bit more to being a content writer than just writing. It can come in so many different forms and it’s not as easy to create the content as you might think it is. 

what is content writing and how to write good content

We’ll be going over everything you need to know about content writing and how to write good content yourself in this article.

What Is Content Writing? 

So content writing in its most basic form is any form of writing, be it a blog post, an article, or anything related that is written, published, and edited in a digital format. 

Practically every article or blog post you come across online is a form of content writing. It is researched and written by a real person and published with the intention of drawing in readers who are searching for specific information. 

What you might not know though is that there are other forms of content writing. Other forms include video or podcast scripts, product descriptions, landing pages, ebooks, and much, much more!

If it’s online writing that is providing you with content, then it is content writing! 

How To Write Good Content 

Some content writing you’ll come across isn’t very good. You can usually tell if it’s bad if the editing is poor, the information isn’t necessarily true or precise, or even if it’s just plain boring. 

Writing good content is a lot harder than you think, but it definitely can be done! We’ve put together a list of things to consider and do when you’re writing your own content to really give it some extra flair! 

Grabbing Your Reader’s Attention

Above everything else, you want to make sure that whatever content you are writing is going to grab your reader’s attention quickly. 

The best way to get your reader’s attention is to open with a good hook and introduction. If they are good then the reader is more likely to read the entire body of text. 

Put yourself in the reader’s shoes and ask yourself “what would keep me interested?” as you’re writing. If you feel like you’d get quite bored by what you’re writing, then change it up a bit!

Don’t be discouraged if you have to rewrite whole paragraphs and sentences. When you write top-quality content it will always to better with readers. 

Edit It To Perfection

Though this is one of the more boring aspects of content writing or any writing of any kind, editing is absolutely necessary to your process. 

Sometimes when we’re writing, we make mistakes. “To err is human” after all! Making mistakes is completely normal when it comes to writing, but that is exactly what editing is for! 

When you reread your work, you can see how the sentences flow together, how the language works, and how engaging it is and you can work out exactly what needs to be changed to make the quality even better. 

The best way to edit is to finish your first draft, leave it alone for a few hours and then return to it later. Editing with fresh eyes is always better than if you try to edit it straight away. Breaks in between writing are so important!

Another reason it’s important is that grammatical errors can make or break the whole body of text.

If you want to come across as professional and informative to your readers, you want to make sure the whole piece of writing makes sense and is presented in an expert fashion.

Grammatical errors can ruin this if they haven’t been checked, so keep on top of them! 

what is content writing and how to write good content (1)

Personalize Your Content For Your Reader 

There’s nothing people love more than when what their reading feels like it was written just for them. If you can personalize your content for your reader, you’re more likely to keep them engaged and reading for longer. 

Ask your readers questions, and address the reader in the appropriate places. really make them feel like you are directly talking to them!

It might seem a little strange during the writing process to do this, but keeping your content personal to your readers will help you dramatically in the long run! 

Asking questions to your readers also helps to break up the text and get them thinking. This will keep them engaged and in a lot of cases, it will make them want to read more.

So if you’re writing a longer piece of content, consider using this trick to keep it interesting. 

Be Original And Unique 

It may seem a bit cliche, but it’s so important as a content writer to stay original and unique in your writing. 

If you’re just a carbon copy of another content writer, or you’re writing content that has been written hundreds of times, then your reader is less likely to stay engaged.

No one wants to read the same words and subjects over and over… it just gets incredibly boring! 

Learn what your writing style is and adapt it to be as creative as you can. The more original and unique your writing is, the better it will do with your audience.

Don’t be afraid to ask your friends and family to test read your writing and give you constructive criticism. You’ll know what you need to work on then! 


Content writing is such a huge part of the internet and social media and it makes up a huge portion of both! 

If you’re passionate about writing or you’re a content writer yourself, use these tips and tricks to improve the quality of your content, and remember to be as original and unique as you possibly can. 

The best thing you can do is be passionate about anything you’re writing about and be passionate about the content you are sharing. Be patience in the editing process and above all, have fun! 

Justin Shaw