What Are Marketing Objectives?

Many of us know the importance of making goals. In fact, when we start new projects, it is often the first thing most of us do. Goals are important for understanding where we would want to be in the future.

They can provide structure to the way we work. 

What Are Marketing Objectives

When it comes to working on your business, goals are equally as important.

However, there are some businesses that do not plan ahead and make logical goals, instead, they often rely on their instincts to decide what the next marketing strategy is going to be.

This might work for some businesses but has the potential to be damaging for other businesses. 

It is incredibly important to have a detailed marketing plan and marketing objectives can help with this.

If you are unfamiliar with the term marketing objectives, you’ve come to the right place. In this guide, we are going to walk you through what marketing objectives are and other information you need to know about marketing objectives. 

What Are Marketing Objectives?

In order for a business to be successful with its marketing strategies, they need to set out clear marketing objectives. So what are marketing objectives? 

Marketing objectives are goals that help the company have a clear direction. These are goals that outline the actions the business is going to take in order to stay on track with its overall objectives.

Marketing objectives are tailored to the company’s success and should be achievable goals. 

An example of a marketing objective is to increase sales by 35%. The company would then need to think about the ways in which they can increase sales. They would need to assign a date for when they want to reach that goal. 

Marketing objectives are not just a goal for a business to hit, they are also a plan for hitting that goal. 

Why Are Marketing Objectives Important?

Now that we know what marketing objectives are, we can look at why they are important for businesses to have in order to be successful. 

Marketing objectives are clear specific goals with instructions. This means they help the business understand what it should be doing in order to achieve the goals that are set.

Without marketing objectives, a business might not be able to stay on track as there are no specific instructions outlining what each step is. 

Marketing objectives are important because they help the business remain focused on what actions it is supposed to take. 

What Should A Marketing Objective Have?

So now that you know what a marketing objective is and why it is important, it is time to look at the features a good marketing objective should have. 

Good marketing objectives should be specific. This means your business should not just create the goal that you want to increase your website traffic.

There needs to be a specific number stating how much you want to increase website traffic. Making the marketing objective more specific will help employees understand if they are on the right track. 

Marketing objectives should also be attainable. If the marketing objective is not attainable, then it is likely that those working on this objective will become discouraged.

What Are Marketing Objectives?

Also, it will seem as though the business is failing since you are not reaching the goals. When creating an attainable goal, the marketing objective should also include instructions on how the business will get there. 

On top of being attainable, marketing objectives need to be able to be measured. For example, if you want to attract new customers to the business, you need to think about how this is going to be measured.

Without having a plan on how to measure the marketing objective, it is not possible to determine if that marketing goal was reached. 

Marketing objectives need to also have a time frame. Without a time frame, you cannot accurately measure the success of your business.

For example, if your marketing objective is to increase sales by  35% and you don’t specify when then this goal could be reached years later but that is not effective. 

Lastly, your marketing objectives should always be relevant to your business. Each marketing objective should be relevant to the motives of your business and should impact your business in a positive way. 

Examples Of Marketing Objectives

Here are some examples of marketing objectives.

Increase Sales

If your business is one that sells products or services then one of the most popular marketing objectives for these businesses is to increase sales.

When creating a marketing objective for increasing sales it is important to include the specific figure for increasing sales and the time period. 

For example, the marketing objective could be to increase sales by 25% in the next eight months. Then it would state how this would be done, for example, reaching out to new customers. 

Increase Customer Retention 

If customer loyalty is something that you are interested in then a marketing objective such as increasing customer retention is one that could work for you. In fact, customer loyalty can work out to be a cheaper alternative to gaining new customers. 

In the marketing objective, it is important to outline ways you can increase customer loyalty, for example thinking about what you can offer existing customers. 

Increase Brand Awareness

If you want to expand your business and reach new customers, then increasing your brand awareness might be a good marketing objective to have.

However, this marketing objective can be harder to measure its success. So, there needs to be a clear way you agree to measure the success of it in the marketing objective such as social media engagement.


Marketing objectives are set goals for the future of your business that have set instructions on how you will achieve them and how you will measure them. They are important for expanding your business logically and keeping your business on track. 

We hope this guide has helped you understand what marketing objectives are. Please share this guide with others who may be interested. Thank you for reading!

Justin Shaw