Smartphones swiftly transitioned from an expensive, thrilling new technology to a daily part of life. In fact, just over 80% of people have a smartphone.
Therefore, it is no surprise that approximately half of your visitors are likely to be seeing your website on a phone’s tiny screen. A mobile-friendly website is no longer an option.
If your mobile users have a negative experience on your site, you will lose a significant amount of your traffic and harm your search engine results.
The Importance of a Mobile Friendly Website
Mobile-friendly websites are no longer merely a convenience for a limited number of users. It is required due to the way people utilize mobile technology today. However, it is much more than just mobile device accessibility.
There are several reasons why mobile-friendly websites are an excellent option for your company. Understanding these factors might assist in emphasizing the importance of this method for your company’s commercial objectives.
Accessible
Knowing that a website is mobile-friendly enables visitors to interact and connect with your business across devices without being inconvenienced.
This improved accessibility is critical for long-term loyalty and client retention, thus it is critical to invest in it early on.
As more consumers log in from various devices and phones, it is critical that your website can satisfy these new customer needs and that the customer journey can be accessible at any moment, from any device.
Boosts SEO
The most compelling argument to have a mobile-friendly website is the potential to enhance total revenue and conversions. In a hyper-competitive digital market, providing users with a flawless mobile experience is critical.
Because there is no need to maintain separate versions of the website for different devices, it can make a significant impact in increasing overall income.
Builds Credibility
Whether you are attempting to attract new demographics or keep existing client groups, establishing credibility and trust is an important aspect of the process.
Customers must be able to reach your brand at any time, and they must also be certain that your company is dependable, genuine, and trustworthy.
A mobile-friendly website is one of the most effective methods to achieve the level of trust you desire with your target clients.
It communicates to new and existing consumers that you are adaptable, flexible, and satisfy client requests by inventing your product offerings to meet and surpass customer expectations.
It offers a feeling of authenticity and trust to the consumer journey, making it smooth.
Aspects of a Mobile Friendly Website
Here is what you should implement into your website to make it mobile friendly.
Responsive
The majority of web design professionals think that developing a responsive website is the best method to construct a site that operates effectively on both desktop and mobile devices.
This is because a responsive website has the same material and information on any device you visit it from, but the site adjusts to the device it’s being presented on and optimizes its appearance appropriately.
You can make a website mobile-friendly without sacrificing the information your mobile users can access; they will see the same material as the rest of your visitors. Additionally, responsive design is beneficial to SEO.
Fast
According to Google’s mobile loading speed research, most websites take more than five seconds to fully load, yet few users stick around before clicking away.
To make your website quicker, you may utilize AMP, a technology Google promotes for reducing load times for mobile web pages. You can get started with the AMP plugin if you have a WordPress website.
If your website has outgrown the web hosting package you started with, or if you started with a less-than-reputable hosting company, one bad effect might be longer loading times.
You can expedite the process by changing to a web hosting plan that meets your current requirements.
Readable
Looking at text on a mobile screen becomes much more difficult when the font is small. It’s advisable to use a font size of at least 14px on the website, but test it out to see if going larger may be better here.
It’s also a good idea to stay with conventional typefaces. Any fonts that your visitor’s browser may need to download may increase the time it takes for your website to load, which is terrible news on mobile.
Easy To Navigate
It’s simple to click on any size button with a mouse, but when you’re attempting to “click” with your fingers on a small smartphone screen, little buttons are difficult to work with.
This is especially true if there are several little buttons adjacent to each other—pressing one while attempting to pick another can irritate your visitors.
Limited Ads
Nobody likes ads, but it’s the most aggravating when you’re trying to read content on a small screen and a large ad or pop-up covers your view of the website.
Most of your visitors will not bother looking for the small X to minimize the pop up; instead, they will simply click away and visit another website.
If you believe they are too critical to remove totally, at the very least deactivate them for mobile visitors, or configure them so that a pop-up shows only after they have scrolled to the bottom of the page, rather than when they have just landed on it.
Simple
Avoid clutter and use a clean, simple style that allows customers to easily locate what they’re searching for. A minimalistic design will also help to quicker load times by having fewer files on each page that need to be loaded.
Regularly Tested
The greatest thing you can do to ensure your website provides an excellent mobile experience is to test it on your mobile device on a frequent basis. Request that your workers do the same and consider recruiting users to help with testing.
Summary
Since mobile phones are so widely used today to navigate the internet, it is more important now than ever to make sure that your website is mobile friendly. This means that it must be responsive, fast, readable, easy to navigate, and have no ads if possible.
Hi, my name is Justin Shaw, I started my career with a Masters in Computer Science but found writing to be my forte'.
I'm now the Principal Tech writer for GshiftLabs.com as well as a few other well known publications. I help make the complex world of Tech-Jargon easy to understand.
