How Does The YouTube Algorithm Work?

If you want to make a YouTube channel for your business, trying to increase the number of views and followers so you can generate some revenue can be tricky. 

YouTube’s algorithm is notorious for its pickiness and sometimes it can recommend the most random of videos to it’s some of its 2.1 billion users – but if you want to try and get the algorithm to promote your business’s YoutTube channel and content to potential customers, then there are ways you can try and boost your likelihood of being recommended. 

How Does The YouTube Algorithm Work

So, let’s look at how YouTube’s algorithm works so you can try and promote your channel’s content to more and more users. This way, you can play more ads and direct your viewers to your business and its website to start raking in more revenue. 

How Does The YouTube Algorithm Work? 

There’s been many changes to YouTube’s algorithm over the years, ranging from promoting videos that had the most clicks and views to how long they were actually watched.

As a result, many content creators and businesses are often confused over how their channels have lost or gained monetization and promotion. 

So, as of 2022, this is how YouTube’s algorithm works. 

There are three main categories that videos on YouTube fall into and each one gives a reason why they are suggested to certain viewers. 

The first category is personalization. These are the videos based on user watch history. So, if there is a user on YouTube watching videos about fishing, YouTube will suggest other videos related to the same topic. 

The second category is performance. These are the videos that have done very well in reaching and maintaining a viewer. This is why when you have never watched a certain content creator nor the content they create, you will still be recommended to them – because they have harvested so many views and watched minutes!

For example, someone who has only ever used YouTube once and only ever for fishing videos may still be recommended a video of a YouTube influencer practicing their makeup because the video and channel are so popular. 

The final category is known as external or topical factors. This occurs when there has been a sudden influx in searches for a certain topic – such as holidays or competitions.

As a result, you may be suggested seasonal videos during certain times of the year or around big events. 

Keeping this in mind, you can now see what you need to do with your YouTube channel to help the algorithm work in your favor. 

How To Get The Algorithm To Promote Your Content

Whether your YouTube channel is your business itself or just an extension of your business’s social media, it’s important to try and get YouTube’s algorithm to work in your favor.

If you meet certain criteria’s, then the likelihood of your content reaching a wider audience increases – but what can you do? 

Upload, Upload, Upload

The first thing to do is make a lot of content. Channels that are empty are basically non-existent to the algorithm but the more videos you have, the more likely YouTube will recommend it. 

You should also try and vary your content when starting out. This is so you have lots of different styles and formats of videos so when one hits gold, you know you can gather more revenue by repeating that style or format.

How Does The YouTube Algorithm Work (1)

Check out what is trending; sometimes, you can cash in on trending formats like reaction videos to boost your likelihood of being picked up by the algorithm.

As a result, you should make frequent and consistent uploads to your YouTube channel. 

Keywords And Descriptions

Making very descriptive and in depth descriptions for your videos also helps YouTube recognize keywords related to your content.

As a result, when users search for certain terms, YouTube will link the keywords together and increase the likelihood of your content being recommended.

So, use lots of tags, video descriptions, and timestamps as a way to create more buzz words related to your channel. 

This way, when a user is viewing or watching certain types of content, yours can be recommended through personalization. 

Restrictions And What To Avoid?

If you intend to use your content to generate ad revenue, then it’s important you keep your content suitable for all users and ‘family-friendly’.

This is because YouTube has a reputation for demonetizing videos and channels for containing content such as swearing, violence, firearms, and more.

The reason behind this is that some advertising companies do not want their brand related to certain types of content so as a result, YouTube will put blanket bans over certain types of content to try and keep their advertisers happy. 

Not only that, but there are restricted modes that will even hide your content from viewers who do not want to see it. So, avoid mature subjects and violence, strong language, mentions of drugs and alochol, and sexual situations or innuendos. 


In your content, push your viewers to subscribe and turn alerts on for your channel. This way, you will be guaranteed viewers for the next video – but viewers will need prompting and reminding to do so.

Not only that but it’s a great way to keep them familiar with your brand and perhaps even visit your business’s official website. 

So, subscriptions are a must because they can help your channel grow and improve its performance – and thus making it more friendly to the YouTube algorithm. 

Final Thoughts

The YouTube algorithm is actually a lot simpler than it seems but it is constantly changing and being updated by YouTube in attempts to optimize their services to their users. As a result, content creators are always kept on their toes. 

To try and make your own content algorithm-friendly, keep it family-friendly and make a lot of content to build up your channel’s performance.

SEO and keywords are also important to ensure that the algorithm understands your content and can recommend it to relevant users.

So, follow the above advice, and hopefully you will start to see an increase in your YouTube revenue and brand! 

Justin Shaw